Affiliate Disclosure Examples for Blog Posts
An affiliate disclosure is a statement on your blog or website that informs users that you are compensated by companies for promoting, reviewing, or recommending their products or services.
Affiliate disclosures are both a legal requirement and a best practice that every blogger should be aware of. Legally, consumers have a right to know when someone is getting paid as a direct result of a sale (as is the case in affiliate marketing). Affiliate disclosures also help maintain trust between a blogger and their audience.
An affiliate disclosure, also known as an affiliate link disclosure or affiliate disclaimer, is a statement on your blog or website that informs users that you are compensated by companies for promoting, reviewing, or recommending their products or services.
An affiliate disclosure alerts users to the presence of affiliate links, which are URLs that link to another business’s products or services. Site owners typically earn commissions when users make purchases through the links.
Having affiliate link disclosures on your site is an FTC requirement and a best business practice. Product reviews or recommendations can influence users’ purchasing decisions, so an affiliate disclosure is essential in establishing transparency with your users, and allowing them to make informed decisions.
For example, on our website, Blogging Guide uses a standard disclosure for every blog post:
While there is not a “standard affiliate disclosure” that every blog can or should use, bloggers can craft their own affiliate disclosure based on FTC requirements.