Now that you have a better understanding of the processes and options behind outsourcing your blog writing, here are some critical considerations for selecting the right outsourcing option for your blog writing needs.
Who They Are
This is possibly the most critical aspect of figuring out how to outsource blog writing. You must ensure that the writer you choose is, at the very least, mostly capable of creating blog content that is similar to yours. From the tone and language they use to their style, formatting, and design ideas, it is imperative that you choose based on how likely they are to be able to produce the content you need.
Rate & Payment Options
Freelance, ghost, and gig writers can charge you anywhere between $5 for an entire blog post and a couple of hundred dollars for a rough draft – it all depends on quality. When it comes to outsourced writing, more is always better. Be prepared to pay a little extra for high-quality work and take note of how they charge: Per word, per job, or by the hour.
Experience shows in writing, and a seasoned writer will make blog outsourcing efforts much easier. Ask to view previous content and request credentials and qualifications information. Experienced writers understand the nature of outsourcing, know how to meet deadlines, and, more often than not, produce work of a high standard.
Capacity & Services
Like bloggers, writers are busy people and often juggle more than one medium or job. Try to find a writer dedicated to writing blog content for others and enquire about their production capacity. Also, consider any additional services they may offer, like SEO, formatting, and researching extras that can free up even more of your time.
Potential for Long-Term Collaboration
Finally, think about landing a writer willing to commit to a long-term collaboration. The longer you’re able to maintain a productive relationship with them, the better they’ll get at producing high-quality content, which requires less editing from your side.