Anyone can pick a topic and start blogging about it. The problem, however, is that topics fluctuate in how popular they are. The trick to how to find trending topics for your blog niche to boost your blog performance is correctly identifying which ones are getting the traction you’re looking for and then using them.
Bloggers benefit from guiding their content strategies around trending topics in several ways.
Trending blog topics earn more traffic
When people in a niche are more interested in something, they’re likelier to click on it. Trending topics attract visitors at much higher rates than issues with low traffic and engagement metrics.
While different topics generate different levels of impressions and pageviews, with more people punching in the keywords related to the topics trending the most, you’ll likely see better overall activity within your niche.
Trending topics rank better
The more traffic your blog earns, the more Google will pay attention to it. Higher levels of niche traffic are strong indicators of growing authority, site popularity, and interest. Google is in the business of putting the most relevant and useful content in front of their searchers, and what better way to prove this than by pointing to the increase in visitors to your site?
Trending topics indicate higher authority
As your traffic and ranking improve, so too will your perceived site authority, both among your niche audience and Google. Even though some topic trends for blogging are often short-lived, during this purple patch, you’ll earn enough positive metrics to boost your domain authority just enough to improve your rankings. This includes increasing your topical authority.
Trending topics net more revenue
More traffic, plus higher rankings, times increased authority equals more money. Advertisers and affiliate partners will see your trending content as a sign that you’re staying current with what’s hot in the niche topics environment right now. This makes your blog an attractive prospect and a great monetization opportunity.
Trending topics earn better backlinks
Creating content based around trending topics will also net you more high-quality backlinks. Some websites are heavily committed to their topics, whether they’re trending or not. So, when these other entities are struggling for traffic, they’re more likely to link your trending and more popular content to theirs to snag the bump in traffic you’re currently enjoying.
The best part? The chances of them removing that link are near-zero – even after your content’s topic stops trending. Here’s how to build a quality backlink profile, even if you’re not trending right now.