Did you know that bloggers are also the perfect salespeople? That’s right. Bloggers don’t just write about what to shop for; they’re using their access and expertise to sell them too. Bloggers have learned how to take their blogs, websites, and online presence and level it up into small businesses that offer more than just content – they’re selling digital products too. 

Selling digital products online is a lucrative way to supplement your blog income while still keeping your blog going strong. Millions of bloggers around the world are already doing it, and so can you. But is it worth it? Well, yes. The trick is figuring out what to sell. 

In this blog, we’ll talk about the best digital products to sell as a blogger and why they’re often a better option than selling physical goods. From eBooks to templates, digital product ideas are booming, and bloggers are perfectly positioned to get them into the hands of people who need them the most. And we’re here to find out which ones are the best for you.

Bloggers often get labeled as one-trick ponies, only capable of one thing – blogging. What many people don’t realize is that in today’s more complex blogging landscape, blogger talent and skills go far beyond just content creation.

Blogging IS Business

Bloggers are now online entrepreneurs, writing and publishing, yes, but also handling SEO, marketing, website management, branding, cash-flows, and client relations. This makes the blogger an influential, multi-faceted online expert with access to unique niche audiences and the tools they need to offer their followers the specialized products and goods they want. 

Blogging Demands

From running monetized blog websites to partnering with big brands and ad networks hoping to tap into audiences thousands, if not millions, strong, blogging is a demanding career. Today’s bloggers are business owners. And business owners know that revenue comes easily and quickly through a tried-and-tested income channel – sales. 

eCommerce Demands

Bloggers aren’t sales reps or logistics experts. They aren’t inventors, engineers, or product designers, and they certainly don’t know how to manage a physical product value chain from start to finish. Most bloggers don’t know the first thing about sales, yet they’re quickly becoming one of the most significant sales forces on the internet. How? Two things:

• Bloggers are seen as subject experts, deeply trusted by their audiences
• Bloggers have a ready-made market and the means to sell to it

Digital products are the perfect goods. They can’t get damaged or stolen (easily), they can be changed, recalled, or updated at the click of a button, and shipping is essentially free. Digital products are quickly becoming more popular than their physical counterparts and already, are replacing boxes and packaging with zip files and cloud storage. 

What are digital products? 

So what is a digital product exactly? Well, according to eCommerce platform BigCommerce, digital products can be defined as: 

“…Intangible items delivered electronically, such as music, software, and eBooks. Essentially, anything that can be downloaded and used digitally can be considered a digital product. Digital products can be sold online or through brick-and-mortar retailers. And anyone with a computer and an internet connection can create them.”

Digital product ideas can sometimes end up in physical form (like printables or 3D templates), but they are generally considered intangible. This is what makes them so versatile – and valuable. Digital products don’t come with the same restrictions and constraints that physical ones do. They have no mass, no physical parameters, and they don’t need to be wrapped up in plastic or boxes. 

Why bloggers love selling digital products

Bloggers have relied on selling digital products online for years. More recently, however, as blogging has begun to really find momentum, websites and platforms have made marketing and trading the best digital products to sell as a blogger easy.

Aside from how accessible and simple it is for bloggers to now sell digital products online, these digital goods offer bloggers big benefits that traditional products just can’t.  

• Passive income – Digital products require very little work once listed. Many bloggers are still making money from eBooks, templates, and downloadable tools they created years ago and haven’t touched since. Passive income made easy.
• Already experts – Most bloggers already have experience using many of the digital products they’re selling online. For example, a blogger may have created a template or checklist for themselves and realized how efficient it is, choosing to sell it. 
• Trust– A blogger with a successful blog is already seen as an authority in their field. People are thus more likely to trust them and in the things they endorse and sell. Trust equals sales. 

Now, you may be asking yourself: “Why not sell both physical and digital products, then?” There’s nothing stopping you from doing that, but you may find one a little harder to get right than the other. 

Here’s a table outlining why bloggers prefer to sell digital products online.

Now that you’ve seen just how great digital products are, let’s take a peek at 11 of the best digital products to sell as a blogger. We’ve also listed some of the best blog niches we think these products will perform well in. (Digital products traditionally thrive in all blog niches, but these will help you to pick the products to get started with). 

Many of the platforms, marketplaces, and websites mentioned above take care of almost everything when it comes to peddling the best digital products to sell as a blogger. But they also often charge hefty platform fees or take steep commissions in return. 

While not having to worry about anything is great, some bloggers prefer to get their hands dirty, keeping their digital product ideas and design design, marketing, and sales process (not to mention profit shares) close to their hearts. 

So, for those not looking to use the marketplaces that specialize in digital products, you can always pick one of the alternate options. 

• eCommerce store – Mainstream eCommerce platforms like Shopify and BigCommerce are widely known for allowing people to sell physical products. But did you know that many of them (including these two) also let you sell digital products online?
• Directly from your blog – You can always set up your own online store as a part of your blog and keep all the revenue. However, you’ll need to handle all the marketing, payments, and licensing yourself. First, check out which platforms integrate with your blog and let you add eCommerce modules. 
• Social media – The world of social media is always a good bet for promoting and advertising your digital goods. Lately, platforms like Instagram have come to the party, allowing people to sell digital collectibles and pre-sets. (Note – Facebook Marketplace is still a digital product and subscription no-go).