Before we dive into learning how to create a paid newsletter with ConvertKit, let’s take a quick peek at the ConvertKit platform and explore what it can do.
ConvertKit is an end-to-end automated email service provider and cloud-based lead generation solution that offers users a full spread of tools, integrations, and features capable of transforming even the shakiest email and digital marketing strategy into a conversion powerhouse.
Boasting a super easy-to-use interface and next-level automation features, ConvertKit has been designed for content-driven professionals, specifically bloggers, course creators, podcasters, and YouTubers. The platform allows users to grow their email lists, create drag-and-drop email sequences, use workflow automation tools, access landing page templates, and build customized opt-in forms.
The platform is priced affordably, with a decent free version, and paid-for features and benefits that users can take advantage of to level up their newsletter strategy:
Landing Pages and Forms
ConvertKit offers a reliable landing page toolset that includes access to a selection of customizable templates you can tweak and refine (via CSS if needed) to ensure that your landing pages look great and get the job done. You can also create an unlimited number of opt-in forms embedded directly on your site, which are very responsive, and highly customizable – not bad considering that ConvertKit’s forms feature is free-to-use.
ConvertKit’s automation features spread is impressive. Here, users can send richer, more engaging content to targeted audience segments by setting up automations based on selected audience behaviors. And while most ESPs offer similar capacity, it is ConvertKit’s automation simplicity that helps it to stand out. Multiple-automation chains will keep things chugging along, ensuring that old subscribers don’t get left out.
Here, ConvertKit differs from most ESPs in that the app only charges based on the number of unique subscribers you’re working with instead of the size of the email list itself. This means the same person who subscribed via a different route won’t be seen as another one altogether and charged accordingly. Here, you can access critical subscriber data information, manage your subscribers using helpful segments and tagging and keep your subscription database well-organized and manageable.
In learning how to create a paid newsletter with ConvertKit, your primary distribution tool comes as two email sending options on ConvertKit: Broadcasts and sequences. Broadcast emails are nonautomated, once-off emails that you can send to your entire emailing list or only a chosen segment of it. Great for announcements or important updates for everyone to read, or perfect if you’re only reaching out to a subset of your audience – like a premium paid segment.
An email sequence consists of a series of multiple automated emails which are set to go out to recipients at pre-determined times or after specific actions have been taken. Sequences require triggers to set them off, and these can be customized and added by the user depending on who you want to receive these emails. Sequences are perfect for feeding prospects through your funnel.