High Quality Content. Almost anyone who is a native English speaker and has decent experience writing can create high quality content. But there is a true science to creating high quality content at a large scale.
I personally seeded this site with some great articles in months 1 and 2. And I probably personally wrote about 30% of the published content across the entire site.
But even for someone who is experienced cranking out SEO optimized content (and has worked as a freelance content writer for major clients), it would not be possible for me to publish 120 posts + custom pages with lead generating content by myself in 3 months.
Well, maybe if I worked 15-20 hours per day, on nothing but this site… 😉
But this site is an experiment and is one of many in my larger portfolio of blogs. And since I was forgoing ads, and really any type of monetization during this period, the site was going to cost me a fair amount of money and time.
So I turned to my team of freelance writers, and pulled several off their current work to focus on this site’s content.
This site has been a bit unique because it is one of the first sites that I’ve built in the era of AI writing tools. As I mentioned before, I seeded the site with some blog posts that I spent an unusual amount of time on. I then added content written by my best writers, who closely followed the extensive keyword research I had conducted in the months before publishing the blog’s first post.
But I also wanted to test several uses of AI that I had been working on in my spare time, but had not actually applied to an entire site.
In the case of Niche Site 2, I used several AI writing tools, both to generate written content and to automate my blogging process. I used the AI writing tools to generate more detailed outlines than I typically give my writers and used the AI tools to generate a number of first and second drafts that were then edited by me, personally.
AI content is far from perfect, but it has come a long way. In my opinion, ignoring it is an existential risk as a blogger. However, I spent a considerable amount of time editing the AI generated content for each site (far more time than I would normally spend editing my own content or that of my best writers). I even used multiple AI tools to critique each other’s content, before I even began to review the content and fact check it.
This experience using AI was not vastly faster than using my team of expert freelance writers. But it is a proof of concept for a hybrid AI-human written site. So I had to spend a bunch of time documenting the process, developing SOPs for future projects, testing various AI prompts, etc.
If this site can stay at (and ideally go a bit over) 50,000 sessions for 30 days, I will be eligible to apply for Mediavine. Not only that, but I’ll have taken a site from “0 to Mediavine” in a little over 4 months! So I’m pretty excited!