Bloggers looking to expand their blogging portfolio or new content creators hoping to fast-forward their blog’s development are turning to finding expired domains as a shortcut to getting their blogs to rank better on SERPs right out of the gate. With surging competition and bloggers getting better at what they do every day, using an expired domain for your blog website may give you the upper hand.
Getting a Head Start with SEO
Most bloggers choose to register a new domain and start from scratch. However, depending on your selected niche and competition, using an expired domain boasting some traffic (at the very least) and DA can shave off months of hard work, netting new visitors and increasing your online authority from the get-go.
And while you may not be spoiled for choice in having a 100% original domain name, getting the jump on the competition will pay dividends down the road and save you a bundle in time and effort.
You’re Here to Blog… So Blog!
The ultimate goal of blogging is to create engaging content that attracts page views and pays well. So, why waste time and effort developing a brand new domain when you can use one which has already taken care of the growing pains?
Bloggers pressed for time or those looking to fast-track their earnings can use dropped domains to take them that much closer to hitting their goals.
Backlinks are key
Getting quality websites to link back (backlink) to yours is one of the most important and challenging objectives among bloggers. When people include links to your website, Google ranks you better, your DA increases, and more people visit your blog. Here’s a great article on how to lock in those highly sought-after quality backlinks.
A new domain comes with zero backlinks, and earning new ones takes time – a lot of time. Expired domains with existing backlink profiles are golden among bloggers, and their value cannot be understated.
Take note, however, that expired domains with a good collection of working backlinks may cost a little more than those without many.