Domains are like physical assets. They can be bought, sold, and used over and over again. Often, a domain you may think is entirely unique has been used before. Whether it was snapped up by a domain prospector years ago or once served as the long-time address to someone’s website, most domains have a story and conducting a WHOIS lookup is often the only way to discover it.
This story, or domain history, includes the date it was initially registered, how many people have owned it, and what it was used for. Website associations, geolocations, and changing IPs are also useful information sets that can be collected by checking the history of a domain name. This information can be critically important to your decision to buy a domain as it can affect your website if it contains an undesirable past or risks damaging your brand.
While most people opt to register a brand new domain with no domain name history to worry about, some may need one that aligns with their blog, business, or brand name. Previously registered domain names carry benefits too. They may have already built authority over time and have a connected audience, while Google tends to trust older sites more than newer ones.
So do your due diligence before investing in a domain and pay attention to how to check the history of a domain name to ensure you don’t regret buying it later on.