A blog launch occurs the moment you publish your first post or page on your website. So by definition, if you already have a site up and running with even a single static homepage, your blog is already launched.
And this is a good thing!
You want your content to start indexing in Google as soon as possible.
So why do many people fall into the trap of trying to write a certain number of blog posts before publishing them all at once?
There are a couple reasons:
Not Understanding The Blogging Business Model
Many new bloggers don’t understand that, at its core, successful blogging is mostly about executing a successful content strategy. And a major part of a successful content strategy is ensuring that you write and publish high quality posts, in the shortest amount of time possible.
Especially when you are a new blogger, holding off on publishing even the first 15 of your articles, is a critical mistake. You want your website to start building history and establishing topical authority ASAP.
For example, let’s say you are a new blogger, who can write 1 blog post per week in their spare time. Instead of writing 15 posts and waiting 15 weeks to launch your blog, publish each post as soon as you complete it each week. An inexperienced blogger might think that these two sites (both with 15 posts) are of equal value.
But especially for a brand new site, indexing of content can take months to occur. So in reality, maybe 5-10 posts will be indexed and receiving any traffic in the case of the site where you published new posts every week.
The site where you waited 15 weeks to drop all the articles at one?
There is almost no chance that any of the blog posts will quickly index. And you are now nearly 4 months behind the other site!
Fear of Getting Started
The most common reason, though, that bloggers look for some arbitrary number of posts to write before pressing publish, is that they are scared to get started or afraid of people judging their work.
And I can totally relate. It is scary starting a blog and putting content out there. But content that has aged and indexed in Google is exponentially more valuable. So you are only harming yourself by waiting.
If you’re worried about people reading your blog content, here is the (sad) truth:
Almost nobody will ever organically stumble across your blog content at such an early stage. If anything, you will likely struggle after months of consistently publishing to have any of your content surface anywhere on Google.
But if you are still concerned about people stumbling across your blog, and judging your content or the appearance of your site, there are a couple of options:
- Start off with an anonymous blog: When you start your blog, don’t include any of your personal information. While this may make it harder to establish trustworthiness with Google longterm, it’s going to take several months before you are even going to be on the edge of Google radar. You can always add your name and personal info later.
- Use a dynamic blog feed on your home page: Although I advise against doing this long term, if your concern is that your blog feels to empty having just a few posts, you can use a dynamic feed instead of a static homepage. This may help you feel less overwhelmed because you don’t need to design a custom homepage and can just include a chronological feed of posts as your homepage.