Building an email list is essential as a blogger. While many bloggers rely on organic search traffic to drive readers to their posts, your Google rankings can fluctuate wildly.
Email lists allow you to form a direct line of communication to the readers who value your work the most.
Amateur bloggers often assume that this is a task that only needs to be done once they have a much larger site or they have created a product to sell to their audience.
However, setting up an email list, even a simple one that just collects emails or send out a weekly roundup of your latest posts, is easy to do using tools like ConvertKit.
It’s also worth considering that when you are in the early stages of your blog, it is likely much harder for anyone to find your site via search engine. Therefor, the few that do are likely high interest readers, meaning they will engage with your content longer and are more likely to return to your site.
As your site get bigger and established more domain authority, you will rank for more search queries and will get more traffic, but this traffic will almost certainly be less engaged.
This means that those early visitors are actually some of the most important leads to catch, since through self-selection, you know they are more likely to engage with your content or make a purchase. Even if you don’t have a digital product to sell, start collecting emails early, and when you do eventually build your own product to sell through your blog, you can then reach out to them.