The next step is to look at a few key aspects of your competitors. We’re going to touch on some key ones here, but these are by no means all of the aspects you might want to look at:
If a blog has been better optimized for SEO, it’s more likely to show up first in search results for related terms.
Obviously, this drives people to the site more frequently than to a site that isn’t as optimized. Understanding which of your competitors has the best SEO will inform you about who to look at to best improve your own optimization efforts.
Other than that, comparing your own SEO efforts to that of your competitors is a great way to flag where your website is lacking.
Higher site traffic, in tandem with optimized on- and off-page SEO, results in a better ability to attract initial viewers.
Site traffic metrics also pick up users coming in from areas other than organic search engine traffic. If a site has high site traffic but poor SEO strategy, then it must have a very effective alternative promotional strategy such as social media or paid ads.
Site traffic analytics such as those provided by Google Analytics can also pick up how many people return to visit the site after their initial visit.
Loading time for a website or page can make all the difference between someone consuming your content or giving up in frustration.
Looking at the load time for your competitors’ pages can tell you if you need to tinker with how your own blog is hosted on the web.
Similar to load time, being able to cope with mobile users is hugely important in today’s age of smartphones.
If a website has poor mobile responsiveness, it loses a lot of traffic from casual browsers who are on their phones.
Looking at competitors with good mobile responsiveness can give you ideas on how to alter your own website and increase its mobile friendliness.
Quality Of Content
Are your competitors putting out better content than you? If so, how are they doing it? Does their content get them more page views or good reviews?
Content quality is an increasingly vital factor to consider when analyzing your competitors in 2023!
Frequency Of Content
How frequently do your competitors post an article on their blogs?
This metric is best analyzed in tandem with content quality. If your competitors are continuously churning out quick, lower-quality posts– but they’re still getting lots of interaction– this can tell you how your target audience engages with content best.
Length Of Content
Bite-sized or essay-length? Again, this is an important thing to consider when learning about how your competitors engage your target audience.
If competitors with shorter content tend to have better page traffic, it might indicate that your target audience prefers engaging with short and snappy posts rather than longer articles.
Number Of Shares
Carrying out your own promotion is important, but having your visitors promote you is even better!
Examining the number of shares on a competitor’s page is a great way to see how many of the viewers are taking value out of the page and recommending it to other people.
If your competitors have a high number of social shares, it’s a definite invitation to take a closer look at their pages.