For straightforward blogging, Medium and Ghost offer highly attractive options. Both feature easy to use editors that keep your focus squarely on creating excellent content. If you’re looking to expand beyond basic blogging and hope to develop a broader website or introduce an ecommerce component, neither provide a viable solution.
Medium is ultimately a social media platform for bloggers. There’s limited monetization opportunity, but if you believe in the cream always rising to the top, excellent content is rewarded thanks to the platform’s large subscriber base. The drawback is you lose a lot of control over that content and face a lot of competition gaining an audience.
Though, if you’re on a budget, few things beat publishing for free.
On the other hand, Ghost is fast becoming a go-to alternative for bloggers. In essence, it’s best described as a faster, more stripped-down version of WordPress – for those who want a blog and nothing but a blog, that’s high praise. It’s a good option for those with an existing website who want to add a blog to a subdomain.
Most critical, though, is whatever you produce using Ghost is yours to do with as you please and monetize as you see fit.
Of course, given that one is an entirely free option, you could do what many bloggers are doing, use the free Medium to hone your writing skills, and build a name for yourself while developing a full-fledged community via Ghost.