How to Create a Course on Teachable
Written by Casey Botticello
Disclosure: Some of the links below are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase. Read our full affiliate disclosure here.
Creating a course on Teachable can be an excellent way to share your expertise with others and monetize your knowledge. However, the process of creating a course can be daunting, especially if you’re new to the platform. Fortunately, Teachable provides a user-friendly interface and plenty of resources to help you create and publish your course.
To get started, you’ll need to create an account on Teachable and set up your school. From there, you can create your course and add basic information, such as the course title, description, and pricing. Once you’ve got the basics set up, you can start creating your course content, which can include video lessons, PDF workbooks, quizzes, and more. When your course is complete, you can publish it on Teachable and start promoting it to potential students.
1. Choosing Your Course Topic
When creating a course on Teachable, one of the most important decisions you’ll make is choosing your course topic. Your course topic should be something you’re passionate about and have expertise in, but it should also be something that your target audience is interested in learning about. Here are some steps to help you choose the perfect course topic for your Teachable school.
Brainstorming Your Course Idea
The first step in choosing your course topic is to brainstorm ideas. Start by making a list of topics you’re knowledgeable about or passionate about. Think about the problems your audience is facing and how you can help solve them. Consider what your competitors are offering and how you can differentiate yourself. Once you have a list of potential course ideas, evaluate each one to determine which has the most potential.
Evaluating Your Course Idea
Once you have a list of potential course ideas, it’s time to evaluate them. Consider the following factors when evaluating your course idea:
- Profitability: Is there a market for your course? Will people be willing to pay for it?
- Feasibility: Can you create the course? Do you have the expertise and resources needed?
- Differentiation: How is your course different from what’s already available?
- Audience: Who is your target audience? Will they be interested in your course?
Use a table or a bullet point list to keep track
2. Creating Your Course Content
When creating a course on Teachable, the most important aspect is the course content. This section will guide you through the process of outlining, creating, and recording your course content.
Outlining Your Course Content
Before creating any course materials, it is important to outline your course content. This will help you organize your thoughts and ensure that your course flows logically. Start by brainstorming the main topics and subtopics that you want to cover in your course. Then, organize these topics into a logical sequence. You can use a mind map or a spreadsheet to help you visualize your course structure.
Creating Course Materials
Once you have outlined your course content, it’s time to create your course materials. This includes any written materials, such as handouts or worksheets, as well as any video or audio content. When creating your course materials, keep in mind that they should be engaging and easy to understand. Use bullet points, tables, and other formatting options to make your materials visually appealing and easy to read.
Recording Your Course Content
When recording your course content, it is important to use high-quality equipment and software. Invest in a good microphone and camera to ensure that your audio and video are clear and easy to understand. You can use free software like OBS or paid software like Camtasia to record your course content. When recording your videos, be sure to speak clearly and at a moderate pace. You can also use visual aids like slides or screen recordings to help illustrate your points.
By following these steps, you can create high-quality course content that engages your students and helps them achieve their learning goals.
3. Designing Your Course
When it comes to designing your course on Teachable, you have a few options to choose from to make it visually appealing and engaging for your students. Here are some tips to help you design your course:
Selecting a Course Theme
Teachable offers three course design templates: Teachable Classic, Colossal, and Simple. Each theme has its own unique look and feel, and you can select the one that best suits your course topic and audience.
Teachable Classic is the most popular theme and is perfect for creators who want to dive right into lecture creation. Colossal is a great option if you want to showcase your course content with a visually stunning design. Simple is a minimalistic theme that is perfect if you want to keep your course design clean and straightforward.
Customizing Your Course Theme
Once you have selected your course theme, you can customize it to make it unique to your brand and course content. Here are some ways you can customize your course theme:
- Add a custom banner: You can add a custom banner to the top of your course page to showcase your brand or course topic. Make sure to use high-quality images that are relevant to your course.
- Choose your colors: You can choose your course colors to match your brand or course topic. Make sure to select colors that complement each other and are easy on the eyes.
- Add your logo: You can add your logo to your course page to make it more professional and branded. Make sure to use a high-quality image that is easy to read and recognizable.
- Customize your fonts: You can customize your course fonts to match your brand or course topic. Make sure to select fonts that are easy to read and complement each other.
By selecting a course theme and customizing it to match your brand or course topic, you can create a visually appealing and engaging course for your students on Teachable.
4. Pricing and Selling Your Course
Setting Your Course Price
When it comes to pricing your course on Teachable, there are a few factors to consider. First, think about the value your course provides to your students. Consider the amount of time, effort, and expertise you’ve put into creating the course. You don’t want to sell yourself short, but you also don’t want to overprice your course and deter potential customers.
Teachable recommends setting a baseline price of at least $100 for your course. However, you can adjust your price based on the length and complexity of your course, as well as your target audience’s budget. You can also offer different pricing plans, such as a one-time purchase, subscription, or payment plan.
Creating Sales Pages
Once you’ve set your course price, you’ll need to create a sales page that effectively communicates the value of your course to potential customers. Your sales page should include a compelling headline, a clear course description, and a list of the benefits students will receive by taking your course.
Use bullet points and bold text to highlight key features and benefits, and include testimonials from satisfied students to build social proof. You can also include a video introduction to your course, which can help increase engagement and conversions.
Integrating Payment Gateways
To sell your course on Teachable, you’ll need to integrate a payment gateway, such as Stripe or PayPal. Teachable makes this process easy by offering built-in integrations with these payment processors.
Once you’ve integrated your payment gateway, you can set up your pricing plans and start accepting payments from students. Teachable also offers the ability to create custom coupons and discounts, which can help increase sales and attract new students.
Overall, pricing and selling your course on Teachable requires careful consideration and planning. By setting a fair price, creating an effective sales page, and integrating a payment gateway, you can successfully monetize your knowledge and expertise through online courses.
5. Marketing Your Course
Once you have created your course on Teachable, the next step is to market it effectively. Here are some strategies to get you started:
Building Your Email List
One of the most important things you can do to promote your course is to build an email list. This will allow you to communicate directly with potential customers and keep them informed about your course. You can offer a free ebook or a mini-course in exchange for their email address. Make sure to send regular newsletters with valuable content and updates about your course.
Creating a Sales Funnel
A sales funnel is a series of steps that guide potential customers towards purchasing your course. Start by offering a free lead magnet such as a webinar or a video series. Then, offer a low-priced tripwire product that provides value and leads to your main course. Finally, offer your main course as the high-priced product. Make sure to optimize your sales funnel by testing different landing pages, offers, and email sequences.
Promoting Your Course on Social Media
Social media is a powerful tool for promoting your course. Start by creating a social media strategy and identifying the platforms where your target audience is most active. Share valuable content related to your course and engage with your followers. You can also run paid ads on social media to reach a wider audience. Make sure to track your results and adjust your strategy accordingly.
In conclusion, marketing your course on Teachable requires a strategic approach. By building your email list, creating a sales funnel, and promoting your course on social media, you can increase your visibility and attract more students.
