Best Thinkfic Apps for Email Marketing
Written by Casey Botticello
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CASEY BOTTICELLO
Founder, Blogging Guide
Email marketing is a critical component in the growth strategies of many course creators and entrepreneurs using the Thinkific platform. It involves a range of activities, including creating mailing lists and sending all kinds of email campaigns to customers and prospects, in a bid to increase enrollments and boost sales. On the other hand, email marketing is vital for keeping customers engaged while supporting their journey.
Thinkific has made it easy for creators and small businesses to carry out email marketing tasks by giving access to a variety of solutions via its app store. With well over one dozen solutions in this category, it is possible to create various campaigns and grow your business via promotional emails, newsletters, automations, and much more.
We have browsed through the list of Thinkific apps available and selected some of the most highly-rated platforms for email marketing purposes. However, we will first speak briefly about why email marketing apps are important to Thinkific users.
Importance of Email Marketing on Thinkific
Email is still the leading form of communication for businesses wanting to keep in touch with their customers. As it relates to Thinkific, creators can use the medium to welcome and onboard new customers, send updates and reminders, offer promotions, and solicit feedback, etc.
While there are many standalone email marketing platforms available, using a solution outside of Thinkific can result in duplicity of efforts and loss of time and money. By contrast, having easy access to suitable apps means creators can easily integrate their platform of choice into their existing website(s). Often, little or no coding is involved, and activities such as building a mailing list, adding contacts, generating reports, and starting new campaigns are all seamless.
Best Thinkific Apps for Email Marketing
1. ActiveCampaign
When it comes on to email automation and customer relationship management (CRM), ActiveCampaign is among the most comprehensive solutions on the market. As a Thinkific app, it allows users to create beautiful, branded email campaigns, as well as enabling businesses to manage their contacts in a variety of ways.
All aspects email marketing, from list segmentation and message personalization to creating and scheduling correspondences, is covered within the app. In addition, Active Campaign automations also cover interactions via social media, chat, and text.
Over 500 pre-built automations are available to handle various email marketing activities. The Active Campaign app also comes with over 850 integrations, so you have access to even more tools to grow and scale your course or membership business. Thinkific users can try out Active Campaign with a 14-day free trial, while paid plans start at $9 per month.
2. ConvertKit
ConvertKit is dedicated to simplifying all aspects of email marketing automation while helping users increase conversions and save time. For starters, the app assists with building intelligent automations based on customer actions and preferences in Thinkific. For example, new signups to your course or membership site are automatically synced to your ConvertKit account.
Moreover, subscriber profiles are automatically updated with transaction information such as purchase amounts, discounts, total payments, etc., when new orders are made. The app also utilizes a tag system that prepares custom automated funnels and segments users in line with their activities.
Adding the ConvertKit app to your Thinkific website and getting set up is rather simple and straightforward. Users can avail of a free plan which offers basic features, while paid plans start at $29 per month.
3. Mailchimp
Mailchimp is widely known in the email marketing industry for its ease of use and plethora of features. Its inclusion in the Thinkific app store allows users to gather all their marketing channels, audience data, and actionable insights all under one umbrella to optimize their course or membership business for success.
As an all-in-one marketing platform, Mailchimp puts a variety of powerful resources in the hands of creators. The app simplifies the tasks of setting up marketing automations and launching eye-catching campaigns. For instance, new signups to your online course or membership are automatically added to an appropriate mailing list.
Tools and features for list segmentation, message personalization, scheduling, managing contacts, and more, also ensure your email marketing efforts have a high chance of success. It should also be noted that Mailchimp comes with a number of useful integrations to further boost your marketing activities.
Mailchimp offers a free plan, which is useful for creators who are just starting out or who have a small audience. Those requiring more features will find paid plans starting at $9.99 per month.
4. Keap
Previously known as Infusionsoft, Keap is described as a cloud-based, end-to-end sales and marketing platform. The Thinkific app version includes a full-service CRM, marketing automation, and sales software intended to help users enhance the experience for customers while earning more revenue.
With Keap, you can organize and manage your customer information, as well as daily marketing tasks from a single location, instead of going back and forth between different solutions. Keap also comes with a comprehensive set of features for segmenting customers, tracking user interactions, and personalizing campaigns.
Once set up, Keap allows you to carry out various email marketing and automation operations, including creating and tagging contacts, managing inventory, accepting payments, and more. Your customers can also update their billing details within Thinkific and it will be synced with Keap, plus the app collects all kinds of marketing data and insights that can lead to better future campaigns.
Using Keap requires some amount of setting up for both Thinkific and within the app, but there are easy to follow steps. Plans start at $79 per month.
5. Constant Contact
Constant Contact does much of the same things outlined in other platforms on this list. However, the app prioritizes the optimization of email marketing campaigns with its raft of ecommerce-based tools.
To begin with, Constant Contact comes with a number of pre-built but customizable templates that are optimized for mobile. Additionally, the app offers useful tools geared at finding new customers, keeping users engaged, generating automated emails, and segmenting contacts based on various criteria.
Thinkific users who decide to use Constant Contact can expect a smooth experience due to the direct integration of the app. New signups for your online course, for example, are automatically added to the most suitable contact list. You can also opt to keep things simple with a single mailing list. Another plus for using Constant Contact is the availability of robust analytical tools and real-time reports to help you better understand your audience.
It should be noted that Thinkific customers who are using Constant Contact for the first time can get discounts of between 10% and 20%, depending on the kind of plan selected. There is a free plan for those looking for just the basics, while paid plans start at $20 per month.
6. AWeber
AWeber is among the oldest, modern solutions in the email marketing space. The app does a great job of handling the basics and is used worldwide by more than a million small businesses and entrepreneurs. Things like creating mailing lists and populating them with contact information from your Thinkific signups are simplified using the AWeber app. On top of that, you can easily set up targeted email automations and auto responders in just a few steps using the app.
Adding AWeber to your Thinkific account can also give you the option of creating and sending newsletters to your customers. Access to analytical and reporting tools, landing page builder, and integration with additional third-party applications also make AWeber a suitable Thinkific app to handle the main aspects of email marketing.
Integrating the AWeber app into your Thinkific setup is rather simple and straightforward. You can take advantage of a useful free plan, and you can avail of more features with one of the paid plans, which start at $16.15 per month.
7. Salesforce
Regarded as the most popular CRM platform globally, Salesforce is designed to help businesses bring all their important user data together in one convenient digital space. With regards to Thinkific, the app is especially useful for people who run multiple sites on the course selling and membership platform.
Managing user data for thousands of students or members across more than one website, for example, can be near-impossible. Salesforce, however, allows you to aggregate all your contacts and related data such as enrolments, course completion, student progress, and much more.
At the same time, you can use the app to build comprehensive reports that help you to better understand your audience and design your sales funnels accordingly. In terms of email marketing, Salesforce data can help you get more out of your contact lists and create campaigns that are more likely to succeed.
Integrating Salesforce for Thinkific sites can only be done manually at the moment. Interested parties are advised to get in touch with customer service at Thinkific.
Conclusion
The solutions outlined above are proven in the email marketing industry to help users with engaging their customers and achieving growth. But there are other Thinkific apps in the category that may be just as helpful or even offer additional features. There is also an expectation that Thinkific will keep adding email marketing apps to the list. With that said, it is a good idea to do your research on all the options available to see which app will better help you achieve your goals.
