Blogging is one way to potentially connect with Etsy’s core target audience, which is mainly people looking for one-of-a-kind craft pieces and supplies. If you blog about anything craft-related, there is a chance buyers on Etsy may be interested in what you have to offer. The Etsy community includes a number of sellers who also blog as a means to drive traffic to their web shops.
This works because, as the saying goes, people buy relationships. Having a blog allows people to get to know your brand and what you are about. If they like your content, they may decide to interact with the stories on your blog and possibly go on to check out your offerings.
Blogging as a means to attract people to your Etsy store requires a subtle and indirect approach. For example, if you are selling unique wedding accessories, your blog could be about wedding planning. If your shop is offering vintage furniture, your blog could be about furniture care. As you can see, the strategy is to blog about a related topic instead of writing directly on items you are selling on Etsy.