Ultimately, figuring out how to set prices for your online course is up to you, but we recommend starting at the beginning and looking at how much time and energy you plan to invest before even thinking about finding the perfect price point.
Higher prices are generally the better option – you’d be surprised at what people will be prepared to pay. If you think about it, pricing low and having many people buy may feel great, but you’ll always wonder if you’re selling yourself short.
If you set your price point at or above what you believe people should be paying for it, you’re creating the perception of value while delivering it.
While you’re trying to understand exactly how to price your online course, remember that it takes just as much effort to sell a more expensive course as it does a cheap one.