Substack Subscriber Dashboard
Disclosure: Some of the links below are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase. Read our full affiliate disclosure here.
When I was building my first Substack newsletter, there were no third party resources available for newsletter creators. Getting my first 250 paid subscribers was hard! That's why I created the first Substack Course.
Founder, Blogging Guide
Building a subscription newsletter with Substack is a relatively simple process. But how do you know who your subscribers are? How did they find your newsletter? Did they sign up as a result of a promotional discount? Fortunately, Substack’s subscriber dashboard is fairly comprehensive and serves as a useful data analytics tool for writers.
Substack’s subscriber dashboard helps writers:
- Customize their dashboard view
- Filter their subscriber list
- Understand their subscribers’ behavior
- Send targeted emails to a subset of subscribers
- Remove subscribers from their list
- Give a complimentary subscription
- Export your list and data as a CSV
This article will explain how to use the Substack subscriber dashboard and what insights can be gained from this data.
Substack Subscriber Dashboard
The Substack subscriber dashboard refers to the section of your Substack website that is under your revenue graph and is labeled “Email List.”
This section is essentially a table, with all of your newsletter subscriber information organized by column. You can customize the columns to view different data or you can search for a specific subscriber in the search box.
How to Access Subscriber Dashboard
To access your subscriber dashboard, go to https://yourdomain.substack.com and click “Dashboard” on the top-right (make sure you’re logged in). Then click the “Subscribers” tab at the top.
How to Filter the Subscriber Dashboard
By default, Substack displays your full subscriber list. If you’d like to view a subset of your list, you can add a filter.
1. Filter Out Free Sign Ups to View Paid Subscribers
2. Send a Targeted Email
3. Remove Subscribers
4. Give a Complimentary Subscription (Comp Reader)
5. Export Your Email List
Data Analytics and Insights Gleaned From Subscriber Profiles
While filtering and segmenting large amounts of data from your newsletter email list is useful, one of Substack’s least appreciated feature in the subscriber dashboard, is the ability to view user-specific activity.
To view the specific user data associated with any particular subscriber, simply click on there profile in the subscriber dashboard. Below is an example of the data from one of my subscribers (name redacted):
As you can see from the image above, Substack allows you to track user-specific data, which reveals a lot about your newsletter subscribers.
- This reader signed up for my newsletter (Blogging Guide) on April 30, 2021.
- On May 1st, they received and opened my latest newsletter article (Tips for Optimizing Your Blog on Mobile devices).
- We can even see that they click on the CTA in the email, encouraging them to become a paid subscriber, right after reading this issue.
- Two days later (May 3rd), the reader subscribed to my newsletter and successfully paid their invoice. They have since returned to the same post and opened up the automatic welcome emails that they receive as a new paid subscriber (listing some of the exclusive paid subscriber only content).
We can also tell from this users profile page, how much they have paid in total, when their next renewal data is, how much they are paying for their current period of access, and the open rates of all emails received.
Ultimately, Substack provides writers with one of the best sets of data analytics tools through its subscriber dashboard. Having used various expensive email marketing systems previously, I can attest to how big of an offering this is, especially in a free product. Using this data properly can help you grow your subscription newsletter.
If you want to learn more about Substack, check out our Substack guide, or enroll in our Substack course!