Best Lifestyle Blog Examples
Written by Casey Botticello
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Lifestyle blogs are a great way to get inspiration and ideas for living one’s best life. But what exactly is a lifestyle blog? If you are looking for lucrative blogging ideas to pursue, lifestyle blogging will likely jump out as one of the possible options. The prevailing info, however, is not always clear. That is why we have compiled a list of some of the best lifestyle blog examples to help you out.
What is a Lifestyle Blog?
A lifestyle blog publishes content that fixate on various areas of life that are important to people. In many cases, these blogs are laid out like magazines and can either be standalone blogs or part of websites that offer other services.
Lifestyle blogging is one of the most popular categories in the industry. If you are thinking of entering this field as a blogger, there are numerous niches you can branch off into. These include:
- Fashion and style
- Beauty
- Food
- Travel
- Technology
- Self-help and development
- Relationships
- Home and garden
- Health and fitness
The list can go on – as you can imagine, there is something for everyone in these types of blogs.
Benefits of Starting a Lifestyle Blog
One of the reasons anyone starts a blog is the possibility of earning an online income. In fact, some lifestyle bloggers did it as a side hustle, and many eventually went full-time as their brands became widely known. With that said, some of the ways to monetize a lifestyle blog include:
- Advertising (brand partnerships and display ads)
- Affiliate marketing
- Setting up accompanying online stores
- Sponsored posts
- Online courses and books
- Consulting and coaching
- Brand collaborations
- Public speaking
As you will see, many of the blogs mentioned use one or more of these monetization strategies, and some have been hugely successful from their activities.
Money is not the only benefit of launching a lifestyle blog. The activity can also allow you to help people and even learn more about yourself. Many lifestyle blog founders have claimed these among other personal reasons as their top motivations to get started, with the earning aspect being a welcome side effect.
How to Start a Lifestyle Blog
Setting up a lifestyle blog is pretty much like launching any other blogging website. You first need to pick a niche and create a suitable name for your blog. In addition, you should narrow down your target audience and figure out what writing style and voice would be best to communicate with them in.
Once you have that down, you can go ahead with the technical requirements – securing a domain name, hosting provider, and content management system. WordPress is easily the most popular choice, accounting for 43% of all websites currently in operation. In fact, the vast majority of lifestyle blogs that are featured below are built with WordPress.
Best Lifestyle Blog Examples
Now that we have explained what lifestyle blogs are all about and why you might want to consider setting up one, it might be helpful to actually view what these are about. Of course, you would likely have visited a lifestyle blog before or probably even familiar with some of the names on our list. Whatever the case, here are 25 examples of the most unique and inspiring lifestyle blogs around.
1. A Beautiful Mess
Created by sisters, Emma Chapman and Elsie Larson, A Beautiful Mess is all about creating a comfortable life at home. Its msin topics include DIY projects, recipes, home decor, and fashion inspiration. Built with WordPress, the blog features an organized and clean aesthetic.
The siblings founded the blog in 2007 as a way to support their local businesses – a boutique and a bakery. Over time, however, the blog morphed into a useful resource embracing the DIY and creator lifestyles. It is home to more than 4,000 blog posts and has been featured in major publications such as HGTV, Domino, Midwest Living, and more.
A Beautiful Mess has grown into a small team mainly consisting of creatives, and also publishes content from guest writers. Other projects arising out of the blog include books on cooking, DIY tips, and photography.
2. The Balanced Blonde
According to Jordan Younger Albrecht, founder of The Balanced Blonde blog, her blog offers “unfiltered, inspired content to feed your soul.” Close to 10 years since launch, the website was initially created to be a vegan food blog. It soon evolved into a resource for healthy lifestyle tips, as well as content surrounding spiritual awakening, pregnancy and motherhood, wellness, mindfulness, and self-care.
The website is invitingly laid out and makes it easy to navigate to the blog, podcast episodes, courses and books, and other resources. Self-described as a spiritual teacher and healer, Jordan bases much of the content on her own life experiences and markets the blog as a community for her audience. The Balanced Blonde has been in collaborations and partnerships with a number of notable brands, including Shopify, Nike, and Thrive Causemetics.
3. Fresh Exchange
Fresh Exchange blog attracts people to the simple life and getting back in touch with Mother Nature. Its content focuses on helping people reconnect with their true selves using the land as a conduit. The content covers a number of lifestyle topics, including DIY projects and home decor, gardening, travel, and recipes. Fresh Exchange is run by Megan Hilger, along with her partner Mike, drawing inspiration from their lives as entrepreneurs in a rural Michigan community.
In addition to welcoming tens of thousands of readers per month, Fresh Exchange also nurtures a vibrant community via its social media pages. There is also a Fresh Exchange podcast and newsletter, which keep their audience constantly engaged.
Fresh Exchange is powered by WordPress and features a light and fresh design that encourages reading. The blog has managed to land features with major publications, including Buzzfeed, Martha Stewart, and HuffPost.
4. Luxe Digital
How about a blog that mixes modern luxury with savvy business tips? That’s what this lifestyle blog example is all about. The magazine-style website, with its clean, polished layout, serves up a sumptuous blend of content surrounding premium brands and trendy products. At the same time, readers looking for useful business knowledge get exposed to actionable tips and resources from experts in their fields.
Luxe Digital is among the newest blogs on this list, having been launched in 2018. It is run by Florine Eppe Beauloye and Simon Beauloye, both of whom have over 10-years of experience in the fields of digital marketing and tech. In addition to blog posts, Luxe Digital also shares gift guides and deals for top-branded products, which is a source of monetization.
5. Corporette
Corporette has managed to stand out as a premier online destination for professional women looking for fashion and style tips. The blog was launched in 2008 by former Wall Street litigator, Kat Griffin. She first ran it as an anonymous source of fashion advice for career-driven women who wanted to improve their office style.
Over time, the site has morphed into a powerhouse of fashion and career resources that resonates with all kinds of professional women. The impact has been such that the website was once listed among the top 10 lifestyle blogs for women by Forbes. Corporette has also received features in a number of publications and media outlets, including Jezebel, CNN, Wall Street Journal, Pop Sugar, among many others.
6. The Simply Luxurious Life
This blog is all about living a luxurious life on a budget, with a focus on fashion, beauty, and lifestyle tips. Upon visiting the website, you will see a sleek menu that starts out with a “Start Here” page. This page outlines exactly what the predominant blog content is about, and for whom.
Relatively easy to read, The Simply Luxurious Life (shortened to TSLL) covers a wide range of lifestyle topics geared at cultivating true contentment. Shannon Ables is the founder and editor of the blog. A retired teacher, Shannon has been blogging since 2009, and much of the advice on the blog is based on her personal taste and experiences.
The Simply Luxurious Life has over 250,000 monthly visitors and in excess of 18,000 newsletter subscribers. In addition to the blog, readers can get more of The Simply Luxurious Life through the podcast, as well as books written by Shannon.
7. The Sartorialist
Lovers of fashion and photography flock to this blog. Founder and photographer, Scott Schuman, started The Sartorialist as a fashion blog highlighting street style and fashion. The website was launched in 2005 and focuses on showcasing unique and inspiring fashion from all around the world while tying it to real life.
Schuman has worked with many of the who’s who among celebrities and high-profile brands. Many of his shots can be found plastered across the blog as eye candy. The Sartorialist is image-heavy, but by clicking on each photo, you are able to get some insight about the different locations where the shots were taken.
The blog has served as a fillip for Schuman’s career, leading to features in many popular publications and media outlets, including GQ and British Vogue, along with marketing campaigns for notable brands such as Gap and Burberry.
8. The Sweetest Thing
Blogger Emily Gemma notes that The Sweetest Thing blog was inspired by the dating experience between herself and her partner John. According to Emily, the blog has evolved over time, starting out with a focus on fashion and beauty, and now including the areas of travel and home, and other lifestyle topics.
The Sweetest Thing started life on the Blogger platform. But as its popularity has grown, it now uses WordPress. The website has a light, minimalistic feel and is easy to navigate. In addition to the blog content, there is also an e-shop hosted on the website, which allows readers to purchase products from retailers such as Amazon and Nordstrom.
9. That Vegan Babe
Promoting the vegan lifestyle, That Vegan Babe is a blog that shares all kinds of healthy recipes with a plant-based undertone. According to the face of the blog, Stephanie Manzinali, going plant-based is not about dieting, but crafting a healthy lifestyle.
That Vegan Babe covers recipes for breakfast, lunch, dinner, snacks, and everything in between. The content is not only about sharing random recipes, it is designed to also help those who want to try plant-based eating for the first time.
Built on WordPress, the website is laid out in a simple and uncluttered manner, making it easy to scroll and find content. The blog has a strong Instagram presence with over 450,000 followers and there are affiliate links throughout.
10. Thirteen Thoughts
Thirteen Thoughts is aptly described as a beauty and lifestyle blog. Founded by Paula, the idea came about as a way for her to deal with depression. The blog offers tips on beauty, wellness, and self-help, as well as content surrounding the areas of photography, personal growth, and blogging.
Running on a responsive WordPress theme, Thirteen Thoughts features a simple and classic design. The home page showcases some of the latest and most popular posts, as well as a sidebar with a subscription box and links to other posts and categories. There is also a search bar that can be used to find posts on various topics covered on the blog.
The blog is active on social media and has a growing following on both Instagram, Facebook, and Pinterest, among others.
11. Highsnobsociety
Highsnobiety is a glowing example of how a simple blog can grow to become a giant media agency. Started in 2005 by David Fischer, Highsnobiety quickly gained popularity as a source for street wear-related content. Over the years, the website has published more and more fashion and lifestyle content, as well as art, music, culture, and entertainment topics.
Highsnobiety currently attracts upwards of eight million monthly readers and has a global team of over 200 workers. The blog has also led to a print magazine version, which has garnered much success. The content is presented in a highly graphical format with eye-catching images and headlines.
Readers of the Highsnobiety blog can access trendy products through the company’s online store. The blog also benefits from monetization strategies through brand collaborations and affiliate links.
12. Urban Jungle Bloggers
Readers who have a high interest in house plants and green living tend to check out this blog. Urban Jungle Bloggers is run primarily by Igor Josifovic-Kemper and Judith De Graaff, both of whom own blogs of their own. The content focuses on creating a global tribe around plants, gardening, and indoor jungles, and making these a part of daily life.
Launched in 2013, Urban Jungle Bloggers has developed a community that sees members sharing knowledge, styling tips, and DIY experiences. The blog also has a vibrant social media community, which has resulted in the #urbanjunglebloggers hashtag going viral, especially on Instagram.
The Urban Jungle Bloggers blog runs on WordPress and maintains a calming aesthetic via a green color-scheme. Many of the blog posts are collaborative efforts between contributors. The blog has also been in campaigns and collaborations with popular brands, including IKEA, Evian, and Urban Outfitters.
13. Legal Nomads
Legal Nomads is a blog created by Jodi Ettenberg in 2008. It was set up originally as a travel blog showcasing Ettenberg’s travels through Siberia, but quickly drew an audience. The fast rise of the blog saw the author shelving her plans to return to the working world and, instead, led to her transforming the blog into a full-fledged business and way of life.
Legal Nomads now includes content around the topics of food, photography, and stories drawn from Ettenberg’s life. In addition, Legal Nomads brought together a worldwide community of people who travel around the world while living with chronic conditions, which was the case for the author. The blog has brought numerous opportunities to Ettenberg over the years, from public speaking to freelance writing.
Ettendberg has redesigned the blog in recent times to focus more on topics surrounding the mind, body, and soul. This is due to illnesses that have curtailed her usual posts on food exploration and traveling. Legal Nomads, which is built on WordPress, keeps on expanding its audience base as the author goes through different life experiences.
14. The Skinny Confidential
Run by Lauryn Evarts Bosstick, The Skinny Confidential is a blog offering tips and advice on numerous lifestyle topics, including health, beauty, relationships, travel, and fashion. The website started out as a fitness blog and revolved around Lauryn’s early life as a fitness instructor. In addition to Lauryn’s insights, the blog also has post contributions from other writers.
The Skinny Confidential has sparked numerous other business opportunities for Lauryn. The website hosts an online store and links to her podcast, which has been downloaded over 81 million times. The author has also written and published a book, as well as a body guide that is available as a subscription service. Additionally, The Skinny Confidential has been in collaborative ventures with a number of notable brands over the years.
Content on the Skinny Confidential blog caters mainly to a female audience, which is reflected in its pink theme. The blog is relatively easy to navigate with a simple layout and balanced white space.
15. Vulcan Post
This blog is a hub of information centered around the digital lifestyle. Staffed with writers and creators across Malaysia and Singapore, Vulcan Post says it aims to be the knowledge hub of this general area. In fact, the online publication is read by more than 1.3 million people in Singapore and Malaysia, as well as in other countries. The content encompasses a variety of subject areas from finance and lifestyle to tech and startups.
Vulcan Post offers a subscription service, which sees some of its readers paying a monthly fee to access premium content. As a company, the website has also partnered with numerous brands, including VISA, Huawei, and Epson. The blog, which published its first post in 2014, is built on WordPress.
16. The LDN Diaries
Highlighting the trendy lifestyle of London living, The LDN Diaries is a unique blog with contributions from bloggers Paula and Danny. Paula brings the female perspective with posts on fashion, beauty, and travel, while Danny picks up the slack for men, offering tips on grooming, cocktail recipes, and London restaurants.
The combination sees a balanced but experiential showcase of the city. Readers are not only treated to exceptional written content, they can also enjoy images and videos that add visual interest to the blog.
The LDN Diaries offers a sleek layout with easy access to other popular pages and posts. A strong social media presence is also present, with the blog being active on Instagram, Pinterest, Twitter, Facebook, and others.
17. Collective Gen
Previously called “A Pair & A Spare,” this blog is the brainchild of DIY enthusiast and blogger, Geneva Vanderzeil. Since its re-launch in 2019, the blog has broadened its audience reach and now offers content on sustainable living, DIY hacks, travel guides, and home decor tips. Overall, the blog tries to help readers tap into their creative spark while improving their living conditions.
Collective Gen has a basic website layout that is easy to navigate. The homepage features popular and featured posts but other content can be found using the main menu at the top of the page or via the search icon. There is also an email newsletter signup box and social media icons to keep in touch.
As a spinoff of the blog, the website also hosts the Collective Gen Studio, which Geneva uses to help clients in the area of digital media. The founder has also written a book that readers can access through the blog.
18. A Thoughful Place
A Thoughtful Place was created in 2009 as a creative venture by lifestyle blogger, Courtney. She used the website to share ideas with her audience while being a stay at home mom. In time, the blog has blossomed into a helpful resource featuring tips on how to forge a beautiful home. The content consists of DIY projects, home decor tips, and design inspiration for homemakers.
The blog has a minimalistic aesthetic, with the posts highlighted front and center, and littered with tasteful images. With over 70,000 followers on Instagram, A Thoughtful Place is quite active on social media as well.
19. Hej Doll
The name of this blog is actually pronounced “Hi Doll.” Founded by professional photographer and traveler, Jessica Doll, the blog publishes content surrounding her love for traveling, as well as California-inspired lifestyle. The self-styled “stylish mama” is from the San Francisco Bay area, and draws inspiration for content from the fashion and style of her surroundings.
Hej Doll is permeated with great photos and has a layout that shows off her creative background. Like most of the blogs mentioned, this blog is built on WordPress and uses a custom theme. In addition to running an online shop on the website, the Hej Doll blog has also partnered with top brands such as Four Seasons and Travel & Leisure Magazine.
20. Mashable
Founded in 2005 by Pete Cashmore in Scotland, Mashable is possibly the granddaddy of lifestyle blogs, even though it has grown into a full-fledged media company. The website popularized the practice of creating short, easy-to-read posts.
The blog started out focusing mainly on the growth of social media platforms and how they shaped the way of life for people around the world. The scope widened over the years, with the content delving into the areas of media, tech, science, lifestyle, art, and more.
Mashable was sold to Ziff Davis, a digital media corporation, in 2019, but has maintained much of its original content style. With a reach of more than 45 million readers, it is run by a global team of editors, writers, and creators.
21. Conscious Lifestyle Magazine
Conscious Lifestyle Magazine was co-founded by Meghan McDonald and Justin Faerman. As the name suggests, the blog is all about helping readers to become more aware and equipped to overcome life’s challenges. The content covers a number of related topics, including mindfulness, health, spirituality, and humanitarianism.
The Conscious Lifestyle Magazine blog engages in several monetization methods. There is a store available on the blog, for instance, as well as affiliate links in certain posts. In addition to Justin and Meghan, the 10-year-old blog generates content from numerous contributors. There is also a mobile app that users can download for both Android and Apple devices.
22. Camille Styles
Established in 2009, this blog is all about living a stylish and passionate life. The founder, Camille Styles, has transformed her personal corner of the internet into a treasure trove of helpful content surrounding the topics of food, beauty, design, and wellness.
The Camille Styles blog currently achieves over 50 million monthly impressions and has a vibrant community across a number of social media platforms, including Facebook, Pinterest, and Twitter. The blog is supported by a team of experts who ensure the content is timely, fresh, and relevant. In addition, the blog has been featured in a number of publications such as Vanity Fair, HGTV, and InStyle.
23. Cupcakes and Cashmere
Emily Schuman launched Cupcakes and Cashmere in 2008. Since that time, the blog has become successful in drawing attention to topics surrounding fashion, food, travel, beauty, and life’s simple pleasures. Emily has built a small team as well, who help her run the blog and keep the content up to date.
Through the blog, Emily has managed to launch a thriving clothing line for readers. She has also written bestselling books, which has led to book tours and other opportunities.
24. Gentleman Within
As you might have noticed, most of the lifestyle blogs on this list (and in general) are run solely or partly by women, and tend to have predominantly female audiences. Gentleman Within is one of the exceptions. It was founded by interaction designer, Khôi Nguyen, who created the website to document his own growth while helping other men hone and develop their personal style.
Launched in 2016, Gentleman Within publishes a lot of content around fashion, style, dating, and self-development. Readers of the blog are invited to support the content by buying the author a coffee. There is also a deals page which sees Gentleman Within collaborating with a number of brands and offering visitors coupon codes.
25. Design Love Fest
This is another blog that was created in the late 2000s – 2009 to be exact – and which focuses on all kinds of design topics across food, style, entertainment, and travel. The content covers elements of forging a beautiful life, with tips on DIY projects, home decor, and more.
Design Love Fest is run by Bri Emery, an art director who hails from Los Angeles. The blog reaches over 1.7 million readers globally and has a unique and neat layout. While utilizing WordPress technology, much of the typography and imagery on the blog showcases the work of Bri. In addition to the design-based content, the Lifestyle blog helps readers find jobs via a jobs page and there is also a shop offering unique style pieces.
Should You Create a Lifestyle Blog?
Creating a lifestyle blog can bring a number of potential benefits, from exposure and self-expression to real income-earning opportunities. However, the decision to build a lifestyle blog comes down to what topics you are passionate about and the value that you can bring to your target audience. Whatever the case, checking out the above lifestyle blog examples can help you to make the best decision for your blogging career.