Now that you have an idea about what Grow is and how you can get started with using it, let’s discuss some of the top features of the platform.
Content recommendation: As a user engagement tool, Grow helps you get closer to readers by recommending content that they are likely to find useful. Because the tool uses machine learning to understand user behavior and preferences, readers will automatically receive an optimized browsing experience.
As Grow gets better at learning your readers’ preferences through their previous post clicks, shares, and favorites, the recommendations will get more accurate. This can lead to visitors spending more time on your blog. The more time people spend on your site, the greater the chance of clicking on monetized content, such as ads, which can lead to increased earnings.
Grow Search: As mentioned, Grow offers two search functionalities – one from within the Grow widget and the other from the native search function on your website. Readers do not have to be logged into Grow in order to use any of the two search functions.
Using either search option will allow readers to locate corresponding posts and other content. They can easily click to open any of the results that show up, as well as bookmark or share the content directly from the search results page.
Grow Subscribe and Spotlight: This is highly important in the quest to build mutually beneficial relationships with readers and fellow content creators. The Spotlight aspect involves the use of content-specific call-to-action messages that are almost three times more likely to generate conversions than regular CTAs. As such, you will be able to start growing your reader base and generate additional traffic simultaneously.
With the Grow Subscribe option, you can encourage readers to sign up for your email newsletter and create their Grow accounts. The main point of getting users to sign up for Grow is to keep collecting first-party data, so you can serve more personalized content that will be welcomed by each reader. In addition, Grow is integrated with Zapier, which allows you to connect the app to your email service provider and automatically add new subscribers to your email list.
Social sharing: When readers find blog posts that they like, they often go on to share them to their own social media pages. This can lead to more eyes viewing your content, which may also increase your revenues.
Grow permits sharing to the most popular social media platforms, including Facebook, Twitter, and Pinterest. What’s more, it is easy for anyone to share on social media because they just need to click on the Grow icon and then select the appropriate platform. Social sharing is even more impactful for users on the Grow Social Pro plan, as this would allow you to keep tabs on the metrics from all your social media activity on top of your Grow “favorites” count.
Save content: If you are looking to further increase engagement among your readers, making it easy for them to save their favorite posts can help with that. In that regard, Grow offers a Create Recipe Card save button (for the Create WordPress plugin) and a How-to save button. These buttons allow readers to quickly save recipes and “how-to” posts in their bookmarks. They also encourage readers to sign up for Grow, which, again, helps to generate more authenticated traffic.
Once enabled, the card recipe and how-to save buttons appear alongside the print buttons. You can also customize the card style of the Create save buttons. The options include “classy circle” or “dark classy circle,” “dark simple square” or “simple square,” and “hero image.”
According to Mediavine, sites on the network that enable these Grow save buttons have been able to realize tripling of engagement. This is due to an increase in favorites from users, and favorites are the main drivers of Grow signups.