So, you’ve finally done it!
You built a blog that has gained enough traffic to qualify for a premium display ad network.
I guess you can retire and continue to collect your passive income in peace 😉
Well, you could do this, but you’ve noticed that your blog RPMs have been fluctuating, for seemingly no reason.
But these fluctuations aren’t just random blips on your blogging radar. They’re impacted by a complex web of factors – seasonal trends, economic ebbs and flows, shifting user behaviors, and elusive algorithms, to name a few.
As bloggers, we’re often at the mercy of these variables, playing a game where the rules constantly change.
But fear not! This blog post isn’t just about underlining the challenges. It’s about turning on the headlights and navigating the winding, bumpy road of fluctuating RPMs with confidence. So let’s dive into the deep end and decode the mysteries of RPM together. After all, even if the roller coaster ride of blogging is out of our control, understanding the bends ahead will make the ride a lot smoother.
In addition to helping you understand the factors that affect your blog’s RPMs, I’ve compiled a series of RPM calendars from the top ad networks.
While not perfect in their predictive power, blog RPM calendars are useful projections that can help you better understand and anticipate RPM dips and surges.