Red Dress Boutique is a women’s clothing store based in Athens, Georgia. The US retailer offers a wide variety of clothing, footwear, and fashion accessories. The company got a jumpstart on an episode of Shark Tank in 2014 when Mark Cuban invested $600,000 to purchase 15% of the company.
When Shark Tank producers caught up with Diana and Josh on an episode of “Beyond the Tank” in 2015, the couple struggled to convince Cuban why they needed a brand-new website.
Cuban and his advisors argued that Red Dress Boutique could save big bucks by improving and rehabbing their existing site, but its founders weren’t so sure. On that show, the pair decided to ignore Cuban’s advice and go forth with the new site.
“It’s going to take you forever to get that right, it’s just the nature of technology,” Cuban said in the special.
However, Diane and Josh ultimately decided to build a brand new custom site. And while it did take 2 years, the Red Dress Boutique Shopify store is among the most successful on the entire platform.
What are some of the things that helped Red Dress make their site stand out visually, while also collecting the right customer data?