Best Health and Fitness Blog Examples
Written by Casey Botticello
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Health and fitness are hot topics these days. The recent pandemic has further heightened interest among people who want to keep healthy and ward off illnesses. Growing demand for related products and services is through the roof. With that said, there has never been a better time to launch a blog in this particular industry.
But what does running a health and fitness blog really mean? What’s in it for you, and how do you even get started? To answer these questions, we went looking for some of the top websites that fall into this category.
The sheer number of blogs offering health and fitness content meant it was only possible to barely scratch the surface. But we managed to come up with a list of 25 of the best health and fitness blog examples, based on general feedback and the perceived quality of the information. Before diving into the list, let’s answer a few questions you might have.
What is a Health and Fitness Blog?
Sometimes referred to as just “fitness” or “health” blogs, these are websites that seek to provide information intended to help people learn about or make decisions that are considered better for their overall wellbeing. Health and fitness blogs can provide information, tips, and advice on one or more of the following topics:
- Nutrition
- Supplements to take
- Weight loss
- Good fitness practices
- Physical training and exercise routines
- Meditation
- Alternative medicine and other health practices
The content on these types of blogs can be in the form of how-to articles, listicles, infographics, charts, videos, etc. In addition, some fitness and health blogs deliver content from a personal experience or expert’s perspective, or both. Many content marketers in this niche also tend to have strong social media followings. In fact, many started their blog as a way to extend more services to their growing social media audiences.
Related Article: Best Health and Fitness Blog Post Examples
Benefits of Starting a Health and Fitness Blog
First of all, a health and fitness blog might be a great way to share your own self-improvement journey and inspire others to get in shape or even eat better. On top of that, starting a blog might turn out to be an excellent way to launch a business. Recent statistics on the health and fitness industry suggested that it is growing at a rapid annual growth rate of 6.56%, and is expected to reach a market volume of $10.26 billion by 2027.
You could, for instance, set up an online store offering health or fitness products, upload instructional videos on your YouTube channel, become a personal coach or consultant, or even forge collaborations with major brands in the health and fitness industry.
Related Article: Best Affiliate Programs for Health and Fitness Bloggers
How to Start a Health and Fitness Blog
Setting up a health and fitness blog is pretty much like launching any other blogging website. You first need to pick a niche and create a suitable name for your blog. In addition, you should narrow down your target audience and figure out what writing style and voice would be best to communicate with them in.
Once you have that down, you can go ahead with the technical requirements – securing a domain name, hosting provider, and content management system. WordPress is easily the most popular choice, accounting for 43% of all websites currently in operation. In fact, the vast majority of health and fitness blogs that are featured below are built with WordPress.
Best Health and Fitness Blog Examples
Now that you have a better understanding of what health and fitness blogs are all about (and their main benefits), it is time to look at some of the top brands in this niche. In no particular order, here are 25 of the best health and fitness blog examples that you could use as inspiration to start your own.
1. Precision Nutrition
Precision Nutrition is a company that focuses on nutrition and healthy living. The associated blog is written and maintained by a team of experts including registered dietitians, exercise physiologists, and behavioral psychologists. Founded in 2005 by Dr. John Berardi – who has a background in nutrition and fitness – and Phil Caravaggio, who has engineering and technology training, the blog serves up research-laden tips and advice that have attracted top athletes, health experts, and fitness practitioners.
Some of the topics covered on the Precision Nutrition blog include tips for healthy eating, recipes, how to improve overall health and fitness, mental health advice, and stress management. In addition, there are a variety of tools and resources to help readers achieve their health and fitness goals, including a free nutrition coaching program and a collection of online courses and resources. Like many of the blogs featured on this list, Precision Nutrition uses WordPress technology.
2. Nerd Fitness
Nerd Fitness is a popular health and fitness blog that is run by a team of self-professed nerds. But the website not only caters to those who identify as geeks, but also anyone who wants to improve their physical and mental wellbeing. Founded in 2009 by Steve Kamb, the blog has since blossomed into a thriving community of like-minded individuals who share a passion for fitness.
In addition to an online coaching program that is staffed by a team of licensed experts, Nerd Fitness also offers a number of health and fitness resources. These include workout plans, nutrition tips, motivational articles, and a habit tracking app. A unique approach that combines humor, pop culture references, and practical advice help readers make sustainable lifestyle changes. The result is that the blog attracts 1.5 million visitors per month and thousands of paying customers. Nerd Fitness has been featured in major publications such as CNET, Forbes, and Washington Post.
3. Bodybuilding.com
Set up in 1999, Bodybuilding.com is one of the world’s most well-known websites that is dedicated to the bodybuilding segment of the fitness market. The company is made up of an online store that sells a variety of sports nutrition and other fitness products, along with an extensive blog section with more than 19,000 articles.
The blog is loaded with information, tips, and advice related to health, fitness, and of course, bodybuilding. Whether it is a workout routine, diet plan, supplements, weight loss programs, or muscle gain system, one is sure to find a useful resource on Bodybuilding.com. What’s more, much of the content is created or vetted by fitness experts, nutritionists, and pro athletes. The blog also shares interviews conducted with professional bodybuilders, fitness models, and trainers. Much of the monetization on this blog comes from its online store, as well as affiliate marketing.
4. MyFitnessPal Blog
MyFitnessPal is actually an app that helps users track their food intake and physical activity to reach their health goals. It also includes a blog which serves as a valuable resource for users of the app, in addition to anyone interested in health and wellness.
The MyFitnessPal blog offers a wealth of tips and advice on topics such as healthy eating, meal planning, exercise, and weight loss. The content includes practical, science-based advice and expert insights from nutritionists, fitness trainers, and health professionals. The blog is powered by WordPress.
5. Mark’s Daily Apple
Mark Sisson is the man behind Mark’s Daily Apple, a highly popular health and wellness blog. Mark is a former elite endurance athlete and best-selling author. He built the website in 2006 to offer practical advice and insights on health and fitness. The content covers topics such as the primal lifestyle, fitness, the Keto diet, sleep, stress management, and more.
Mark’s Daily Apple uses an evidence-based approach and encourages readers to make informed decisions about their health and well-being. Users of the blog also get access to a vibrant virtual community, as well as useful resources and the ability to join meet-up groups. An online store offering a variety of nutrition and meal products is one of the monetization sources for the blog.
6. Girls Gone Strong
Girls Gone Strong is a collaborative effort that was started in 2011 by seven women. The website and related blog empowers women to become the best versions of themselves through strength training and healthy living. Its wealth of resources includes articles, workout routines, and podcasts, all geared towards the modern woman. Readers even have the option of taking courses and achieving coaching certifications through the site.
Girls Gone Strong is backed by a team of coaches and experts who work towards helping their target audience overcome common obstacles, which include body shaming and societal pressures about conforming to unrealistic beauty standards. The blog, which is built on WordPress technology, has collaborated with and gotten recommendations from popular brands such as Yale, Women’s Health, and Johns Hopkins Medicine, among others.
7. Born Fitness
Born Fitness is named after Adam Bornstein, its founder, and offers fitness and nutrition advice, often from an expert’s perspective. Bornstein is a renowned fitness and nutrition coach, as well as an author of several best-selling books on fitness and wellness. Topics that are tackled on the blog include workout plans, nutrition tips, weight loss strategies, and more.
Born Fitness also provides a number of helpful resources such as workout videos, recipes, and meal plans. Monetization on the blog comes in several ways, with online courses and coaching being among the avenues. Born Fitness has received features and mentions from major brands and even celebrities, including Arnold Schwarzenegger, The Wall Street Journal, and Fast Company.
8. Breaking Muscle
The Breaking Muscle website is run by a team of experienced and knowledgeable fitness minds, including writers, athletes, researchers, photographers, and editors. The blog content straddles various topics related to exercise, nutrition, and overall wellness. Readers can consume articles covering most fitness disciplines, including strength training, CrossFit, yoga, and martial arts, among others. In addition, there are all kinds of workouts and exercise guides to suit different fitness levels, and the blog also publishes news and reviews from the fitness world.
Many readers enjoy visiting Breaking Muscle because of some of the relatable personal stories shared by numerous athletes and fitness enthusiasts. A WordPress site, Breaking Muscle features an attractive and colorful layout. The blog is mainly monetized through affiliate marketing, coaching, and ads.
9. Runner’s World
Catering to professional runners and running enthusiasts, Runner’s World is an online magazine and blog that offers a wealth of information on training, nutrition, gear, and events. The blog is filled with useful content such as running shoe reviews, gear tips, advice on training, and inspiring stories. As such, Runner’s World is flocked by both beginners and experienced runners who might be seeking new challenges.
Contributors to the blog include expert coaches, runners, and athletes from around the world. Runner’s World has been around for over a decade and is part of the Hearst Digital Media company. It has a strong social media presence, with over 940,000 followers on Instagram alone, as well as millions of readers worldwide.
10. Greatist
As part of the Healthline Media Company group, Greatist offers health and wellness information that is grounded in research and related expertise. The blog was founded independently in 2011 but has grown to become a source of practical advice and tips on how people can improve their overall well-being. Some of the topics covered include fitness, nutrition, mental health, relationships, and lifestyle.
Greatist showcases a lot of science-based information, news, and expert opinions on how to live a healthier and happier life, as well as relatable and engaging content that is easy to understand. Readers can also access resources, such as workout plans and healthy recipes through the blog. With an audience numbering in the millions, Greatist has a strong media footprint and is mainly monetized through advertising.
11. Fit Bottomed Girls
Promoting body positivity, Fit Bottomed Girls provides content on fitness, healthy recipes, workout ideas, and wellness advice that mainly targets women. The blog was founded in 2008 by Jennipher Walters and Erin Whitehead. The two set out to create a platform meant to inspire and empower women to live their best lives. In 2017, Walters partnered with Kristen Seymour, while Whitehead moved on to other opportunities.
With the owners being certified professionals in training and coaching, Fit Bottomed Girls is regarded as a go-to health and fitness resource. It also features a team of expert contributors who maintain the blog’s profile as an inclusive and helpful platform, particularly for women. The WordPress-based blog has also led to numerous other products and ventures, including a podcast, book, coaching, and speaking engagements.
12. The Fitnessista
Owned by Gina Harney, a certified trainer and fitness specialist, the Fitnessista blog has become well-known for its health and fitness content. The blog not only provides practical tips and advice on exercise, nutrition, and general fitness but also shares mental health content, workout routines, healthy recipes, product recommendations, and even a postpartum fitness plan.
In addition, Fitnessista encourages readers to adopt healthy habits that can be maintained over the long-term. With features in Glamour, Buzzfeed, FitSugar, and other popular publications, Fitnessista is monetized through sponsorships, books, and ad opportunities via a podcast.
13. The Lean Green Bean
The Lean Green Bean is a blog founded by Lindsay Livingston, a Registered Dietitian and personal trainer. The goal of the site is to promote health and wellness while taking the hassle out of living a healthier lifestyle. Built using WordPress, the blog is chock full of information on nutrition, fitness, meal prep, parenting tips, and more.
As a mother of three, Livingston shares advice that is suitable for parents, as well as non-parents. In fact, it targets anyone looking to develop a healthier lifestyle, whether that involves losing weight, building muscle, or simply living a healthier lifestyle. Through the blog, Livingston has published a number of resources, including e-books and videos. The blog is an Amazon affiliate partner and has worked with a number of notable brands, including California Almonds, BlendTec, and National Turkey Federation.
14. DIY Active
DIY Active is a simple but content-rich blog that highlights fitness and exercise from a DIY perspective. Noting that the hustle and bustle of life makes it difficult for most people to practice a healthy lifestyle, the website publishes articles that are geared at helping readers accomplish a variety of exercises and related activities from the comfort of their homes.
Topics covered on the DIY Active blog include DIY Yoga and workout routines, nutrition advice from experts, DIY recipes, and DIY lifestyle tips. Run by a team of DIY enthusiasts, the blog has received features in well-read publications such as Shape Magazine, Redbook, and American Fitness. DIY Active partners with a number of popular brands as a means of monetization and also welcomes contributions.
15. Noob Gains
With mentions in top publications such as The Huffington Post, How Stuff Works, and Spark People, Kyle Hoffman has demonstrated a strong knowledge and experience as it relates to muscle building. That is one reason why Noob Gains, the blog founded by him, has become a trusted and popular resource for beginners and intermediate fitness buffs looking to improve their results.
Noob Gains features content that focuses on the main topics of building muscle, exercise routines, workout gear and equipment, product reviews, and meal plans. The blog is staffed by writers who have expertise and years of experience in the areas of fitness, health, and science. Running on WordPress, Noob Gains operates as an affiliate and partner to a number of related brands.
16. Summer Tomato
Summer Tomato is a food and health blog that was founded in 2009 by Darya Rose, a neuroscientist and the author of the popular book, Foodist. Named by Time Magazine as one of the 50 best websites in 2011, Summer Tomato is highly rated for its compilation of science-based content on healthy eating, weight loss, and lifestyle changes.
There are heaps of articles, recipes, and tips on the Summer Tomato blog that cover things like how to make sustainable and nutritious food choices, the importance of whole foods, avoiding fad diets, mindful eating, and building healthy habits. There is also content on exercise, stress management, and sleep. A simple, but eye-catching blog, Summer Tomato runs on WordPress.
17. Lindywell
Pilates Instructor, Robin Long, decided to launch the Lindywell blog after overcoming her own body-image and health issues. Over a 12-year period, the website has transformed into more than just a blog. The platform, which is run by a team of women including Long, now offers a wellness solution and learning community where clients can access private online classes in Pilates programs.
The content on the blog covers topics such as food, nutrition, mindfulness, Pilates routines, and more. There are also features from experts in the wellness industry, and interesting stories on developing more healthful lifestyles. Furthermore, the blog is home to a podcast and the Lindywell online store, which serves up a number of fitness-related products.
18. Knocked Up Fitness
Founded in 2012 by Erica Ziel, Knocked Up Fitness has established itself as an important outlet in the niche of fitness for pregnant women. The mother of three children is actually a certified pre/postnatal coach and trainer. Through her work on the blog, she has helped thousands of women learn about strengthening their deep core muscles in a bid to bring about more comfortable pregnancies.
The Knocked Up Fitness blog delivers content on topics such as pregnancy, prenatal exercises, and healthy eating. There are a ton of resources, including free workout guides and paid programs and courses. As a successful company with millions of readers, Knocked Up Fitness has been featured in publications such as The New York Times, PT on the Net, and Livestrong. The blog is built with WordPress and features a laid back design that promotes ease of navigation.
19. Fit Foodie Finds
Fit Foodie Finds is a nifty and pleasant-looking blog that prioritizes food and wellness. Readers are treated to a wealth of content ranging from delicious and nutritious recipes to fitness and lifestyle tips. The blog was founded in 2010 by Lee Funke but has since grown into a team of six women who run a community that serves over three million like-minded individuals looking for content on healthy living.
One of the things readers seem to love about Fit Foodie Finds is its focus on “food freedom” and whole ingredients. Their recipes, ranging from breakfast to dessert, are carefully crafted to provide a balance of macronutrients and flavor, ensuring that readers can enjoy delicious meals while being mindful of their health and fitness goals. All that is balanced out with workout routines, mental, and lifestyle content. Partnerships with a number of popular brands is among the monetization sources for Fit Foodie Finds. The blog has been featured in several major publications, including Buzzfeed and The Huffington Post.
20. Keep It SimpElle
The name of this blog is a partial play on the name of its founder, Elle Linton, a UK-based professional fitness trainer and entrepreneur. Keep It SimpElle was founded by Linton over a decade ago in the aftermath of the 2012 Olympics. Today, readers can enjoy a raft of content covering fitness, travel, health, cycling, and food. The blog also serves up a weekly magazine and runs an online fitness studio which is taught by Linton.
Keep It SimpElle has collaborated with popular causes and brands such as Liv Cycling UK, Marie Claire, and Stylist Magazine. The blog has also twice been ranked among the top 10 blogs in the UK. Built using WordPress, Keep It SimpElle has a sleek and sophisticated design.
21. Pumps & Iron
Nicole Pearce, a certified personal trainer and group fitness instructor, launched the Pumps & Iron fitness and lifestyle blog in 2012. It has steadily grown since that time, offering workouts, healthy recipes, wellness tips, and content on the topic of aromatherapy.
As it relates to fitness routines, readers are exposed to a range of high-intensity interval training (HIIT) material and yoga, along with detailed instructions and videos to accompany each workout. In fact, the associated YouTube channel stands as a helpful resource for anyone looking to add some workouts to their daily lives. Monetization on the Pumps & Iron blog is pursued in a number of ways, including ads, partnerships, and Patreon contributions.
22. Fitbit Blog
An online publication run by the Google-owned Fitbit company, the Fitbit blog delivers information and insights surrounding healthy living and keeping fit. Among the topics making up the content include a variety of fitness activities (running, yoga, cardio, etc.), nutrition, sleep, stress management, and technology.
The Fitbit blog also draws on contributions from fitness and nutrition experts, as well as real-life stories and testimonials from Fitbit app and device users to deliver relatable and practical tips. With Fitbit being a globally-recognized company, the blog attracts a vast amount of traffic from Fitbit users. However, the content is geared towards anyone who wants to pursue a healthy and meaningful lifestyle.
23. Livestrong
Livestrong is an online media portal that has become widely known for its informative and engaging articles that are predominantly about health and wellness. Dedicated to helping target readers live their best lives, the topics explored include fitness, eating better, weight management, and living well.
The content on Livestrong is considered trustworthy due to the wide use of expert contributions from doctors, nutritionists, trainers, and other healthcare professionals. Run by a team of women, the blog stays on top of fitness and health trends, and has been behind a number of social media challenges. Livestrong is also praised for its user-friendly interface and strong social media presence. A part of the Livestrong Foundation, the blog is mainly monetized through advertising and brand partnerships.
24. Yoga Journal
As you may have guessed, the Yoga Journal covers everything Yoga. But there is a lot more to the web-based magazine as it also focuses on the broader concepts of meditation, health, and wellness. The Yoga Journal is among the oldest resources of its kind, having been around since 1975. Now based online, the blog is staffed by a talented team of professional writers, instructors, and content creators.
Readers have access to a large database of yoga poses, philosophies, anatomy and physiology insights, in addition to healthy living tips and views on natural remedies and mindfulness practices. An Outside Interactive, Inc. publication, the Yoga Journal reaches millions of readers worldwide. It is built on WordPress technology and is monetized through ads, subscriptions, and brand partnerships.
25. Father Fitness
Founded in 2012 by Paul, a UK dad and fitness enthusiast, Father Fitness was started as an outlet for his own personal journey on getting into shape. Over the years, the blog has grown to encompass stories on family, wellness, fitness, nutrition, and more. The content appeals to both seasoned fitness practitioners and beginners.
The impact of Father Fitness is partly reflected in its ability to rack up awards, including being listed among the UK’s top 20 blogs, winning the best men’s fitness blog award in 2014, and consistently ranking among the top 10 fitness and exercise blogs in the country. The Father Fitness website has a retro feel and vibe, with a masculine aesthetic. It earns revenue through a variety of brand partnerships.
Takeaways From the Best Fashion Blog Examples
Truth be told, there are plenty of websites not mentioned here that could easily have been included on this list. But you can get a good idea of what goes into the best health and fitness blogs from checking out the featured websites. When starting your own blog, be sure to get a good understanding of your target audience’s needs, and the preferred content mix to suit their preferences.