Best Mom Blog Examples
Written by Casey Botticello
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Motherhood… Many women will go through this journey that comes with a unique set of challenges and joys. And for every mom, the experience will be different. Luckily, the advent of mom bloggers has proven helpful to many new and experienced mothers. With that said, if you are a first-time or plenty-time mom, starting a blog might be a good way to make your journey more fulfilling and worthwhile while helping others in the process.
As technology has improved communication, mom blogs have become increasingly important. They offer a source of support, inspiration, and information for mothers and other readers. As a mom blogger, you can share your experiences, tips, and insights on motherhood, parenting, family life…anything really. But with so many mom blogs out there, it can be difficult identifying where to start. To help you out, we have compiled a list of some of the best mom blog examples that you can use as inspiration. While it should be pretty obvious, let’s start by defining what a mom blog really is.
What is a Mom Blog?
Also called mommy blogs, these are websites that contain accounts relating to the experiences of mothers. Many creators in this field are either stay-at-home (SAHM) or work-at-home moms (WAHM), but there are those who have traditional working arrangements while still managing to run a blog. The content can include everything from pregnancy and delivery to being a wife/mother and taking care of kids, and all else in between.
Some of the common topics are:
- Parenting advice
- Going through pregnancy
- Caring for babies
- Motherhood hacks
- Mom and baby products
- Family life
- Wellness and mental health
- Money and budgeting
Mom bloggers can provide daily, weekly or even monthly updates. Although often written from a mother’s perspective, sometimes the content can revolve around both parents, as well as kids.
Benefits of Starting a Lifestyle Blog
Motherhood can be a lonely journey. Coupled with that is the fact that there are many misconceptions of the role. Starting a mom blog may help you share useful experiences with other women and parents who are not sure what to expect, while at the same giving you an opportunity to learn from others. Plus, there are benefits such as:
- Making money online
- Getting exposure through established brands
- Growing into a business
- Ability to work at home/remotely
- Meeting new people
How to Start a Lifestyle Blog
Setting up a mom blog is pretty much like launching any other blogging website. You first need to pick a niche and create a suitable name for your blog. In addition, you should narrow down your target audience and figure out what writing style and voice would be best to communicate with them in.
Once you have that down, you can go ahead with the technical requirements – securing a domain name, hosting provider, and content management system. WordPress is easily the most popular choice, accounting for 43% of all websites currently in operation. In fact, the vast majority of lifestyle blogs that are featured below are built with WordPress.
Best Mom Blog Examples
Now that you have a good idea of what a mom blog is, it is time to look at examples that you may want to emulate. These mom blogs were chosen based on the quality of their content, as well as the impact they have had on audiences.
1. Mom Spark
Amy Bellgardt, a mother of two who works from home, is the founder of this blog. She decided to launch Mom Spark in 2008 as a way to connect with other mothers, as well as to trade stories and parenting tips. The blog has blossomed over the years, becoming more of a lifestyle blog for millions of mothers, with posts written by Bellgardt, along with guest writers.
Much of the content on Mom Spark focuses on motherhood, family, and home. The published posts cover topics such as parenting, crafts, fashion, recipes, and travel. The Mom Spark website is built on WordPress and has a simple but appealing layout that makes it easy for visitors to find content they are interested in. Mom Spark has won awards and received features in major publications such as Buzzfeed.
2. The Mom Edit
The Mom Edit is a fashion and lifestyle blog. While the primary audience is mothers, the content caters to all kinds of women. The website is run by a number of women editors, several of whom are mothers themselves. Among the topics covered include maternity and postpartum, nursing styles, staying at home, recipes, and more.
Stylish and practical fashion advice, tips on beauty, wellness, motherhood, and even ramblings also make up the subject matters discussed by The Mom Edit. The writers tend to focus on effortless, chic style, making The Mom Edit a must-follow for any fashion-conscious mother. With its sleek, classic design, the blog is rather easy on the eyes. Monetization sources include affiliate marketing and advertising.
3. Smart Mom Ideas
Smart Mom Ideas dishes out practical tips on everything mom. It is run by Elna, a stay at home mother, blogger and writer, who spends her time finding and sharing cool mom hacks that other mothers might find useful. Some of the main topics covered blogged about include pregnancy and postpartum tips, breastfeeding hacks, money management, home decor, meal ideas, and raising kids.
Powered by WordPress, Smart Mom Ideas has a simple and chic layout that allows readers to dive right into the content. The blog is also linked to Imperfectly Perfect Mama, an online community founded by Elna.
4. City Mom Collective
This is not your average mom blog. Instead, the City Mom Collective website is more of a supportive community for mothers. The blog is linked to a “Sister Sites” initiative, which assists moms across the US in launching and building their own local businesses, with all content created by women, for women.
Formerly known as City Mom Blogs, the platform was formed in 2010 by friends, Joy Cherrick and Steph Flies. City Mom Collective publishes helpful tips, advice, and inspirational content relating to motherhood, parenting, family, home, and pregnancy. It also offers resources to mothers, covering everything from pregnancy and childbirth to parenting and self-care. City Mom Collective works with various contributors, including experts and mothers from all walks of life. Advertising forms a big part of the blog’s monetization efforts, although there are also partnerships with known brands.
5. Alpha Mom
Isabel Kallman is the face and brain behind Alpha Mom, a blog that labels itself as a pregnancy and parenting resource. The blog has been around for more than a dozen years and has been visited by millions of mothers across the US, and beyond.
Alpha Mom is loaded with high quality content provided by Kallman and other contributing writers. Although it started out as a regular mom blog, the site has evolved and grown into a complete lifestyle brand and research company dedicated to motherhood. Topics covered include parenting, health, relationships, mom lifestyle, and more. The blog has a variety of monetization avenues, including affiliate marketing and brand sponsorships.
6. The Better Mom
While this mom blog is an online community open to all mothers, the message is offered from a Christian perspective. It promises to inspire moms to “become better by becoming more like Jesus.” Founded in 2011 by Ruth Schwenk, a stay at home mom and wife of a pastor, The Better Mom publishes content on a wide variety of topics, including marriage, health, food, faith, family, and more.
In addition to Ruth, content on The Better Mom blog is supplied by more than two dozen contributors, many of whom are mothers themselves. The blog is powered by Squarespace and features a simple but elegant layout. Readers of the blog are not only treated to well-written blog posts, they can also access several books and other literary resources. Further monetization comes from advertising sources.
7. Mother.ly
Mother.ly is not just a mom blog. It is an entire platform run by a team of writers, editors, media experts, and other professionals. The aim of the site is to empower women and mothers through timely digital content and helpful resources. Pregnancy, parenting, and lifestyle are among the topics that are hashed out in carefully crafted articles. In addition, the blog supports mothers with videos, a podcast, and online classes that address some of the contentious and mysterious areas of motherhood.
Since its launch in 2015, Mother.ly has won numerous awards. The blog and social audience amount to millions of followers, as well as billions of views for its video content. Named among Inc.’s 5,000 fastest growing companies, the blog earns revenue through partnerships, advertising, an online shop, and other monetization pursuits.
8. Pragmatic Mom
Pragmatic Mom was created by Mia Wenjen, a stay at home and work from home mom, who is also an author and blogger. She started the blog after encountering challenges with trying to have one of her children educated in the public school system. Pragmatic Mom has been around for more than a dozen years. Much of the published content focuses on topics surrounding parenting and education. In addition, the blog features numerous children’s books, including some that were created by Wenjen herself.
Pragmatic Mom is built on WordPress. The website offers a simple and straightforward layout that is visually appealing and easy to navigate. Monetization is pursued through a number of avenues, including advertisements and children’s books that are promoted on the website.
9. Fab Working Mom Life
Julie, an Environmental Compliance Consultant, is the founder of this blog dedicated to working moms. Without overstating the fact, the blog provides relatable content around the journey of motherhood while balancing work life, hobbies and interests, and other areas of life.
Fab Working Mom Life explores topics such as parenting, breastfeeding, pregnancy, food, finances, and much more. There is even a separate category that provides tips specifically for working moms, as well as blogging and lifestyle resources. The WordPress-based blog has an active social media presence and a vibrant newsletter for working moms. Affiliate marketing is a big part of Fab Working Mom Life’s monetization strategy, along with advertising and guest posting.
10. Cool Mom Picks
Cool Mom Picks ranks among the top websites when it comes on to popular mom blogs. In fact, the platform not only attracts millions of parents, it is also flocked by non-parents as well. Started in 2006 by Kristen Chase and Liz Gumbinner, a pair of publishers who themselves are moms, Cool Mom Picks began life with a simple mission of making the job of parenting more cool.
Over time, Cool Mom Picks has transitioned into a complete lifestyle and media powerhouse, delving into parenting trends, style, beauty, entertainment, mom tech, online safety, and even entrepreneurship ideas for moms. In the process, the blog has achieved widespread acclaim, appearing frequently in popular publications such as The Today Show, CNN GMA Live!, Martha Stewart Show, and many more. Cool Mom Picks is monetized through affiliate marketing, advertising, and brand partnerships.
11. Mama Natural
With over two million monthly readers, Mama Natural is one of the most popular mom blogs around. The blog even claims that it is the number one natural parenting brand on the web. As the name suggests, Mama Natural caters to mothers who want to embrace a more natural, holistic approach to parenting, pregnancy and family life.
Founded in 2010 by childbirth educator, Genevieve Howland, and her husband Michael, Mama Natural publishes content on a wide range of topics related to babies, pregnancy, toddlers, and motherhood. The quality of the content is boosted by the fact that Mama Natural works with several professionals in the fields of medicine and midwifery to ensure posts are fact-checked and suitably referenced.
The blog has also been behind the development of bestselling courses and books on pregnancy, as well as natural products for moms and babies. Built on WordPress, the blog also offers helpful resources such as a due date calculator, name finder, and more. Mama Natural has a strong social media presence and has racked up over 120 million views on YouTube. It has also received numerous features in popular publications such as Daily Mail, Time Magazine, Fox News, and Medical News Today.
12. Finding Balance
Leaning on her SEO skills, as well as experiences with motherhood and entrepreneurship, Lily Ugbaja decided to launch the Finding Balance website. As the name suggests, the blog is all about helping moms strike a healthy balance in the various aspects of their lives, whether it is caring for their kids, maintaining a career, or keeping a healthy relationship with their partners.
Some of the topics addressed on the Finding Balance blog include marriage and relationships, raising healthy and mindful kids, healthy recipes, and work from home opportunities for mothers. The blog also offers help for mothers who want to set up their own mom blogs. Finding Balance runs on WordPress and achieves monetization through partnerships and premium digital resources, among other avenues.
13. Successful Black Parenting Magazine
Successful Black Parenting Magazine is a blog and print publication developed to address the unique needs of black parents. In fact, the physical magazine was launched as the first national publication to target black parents from as far back as 1993. Founded by Janice Robinson-Celeste and Marta Sanchez, the magazine ceased publication in 1998 due to a lack of funding.
The online format was rolled out in 2017, and since then it has published a plethora of articles that have been well received. Topics covered include pregnancy, newborns and toddlers, single-parent dating, dealing with teens and preteens, and much more. Successful Black Parenting Magazine runs on WordPress and has a sleek, free-flowing magazine layout. The site has received numerous features and mentions with major publishers such as CNN, USA Today, and Essence Magazine.
14. The Honest Mum
Lifestyle blogger, Vicki Broadbent, is the owner of this UK-based blog. The mother of three launched The Honest Mum in 2010, and since then has been sharing her take on motherhood, family, style, travel and life. The blog features posts on topics as diverse as parenting and pregnancy to mental health and self-care.
The ‘honest’ portion refers to the blog’s relatable approach and practical tips and advice. Backed up by bestselling books, “Mumboss” (UK) and “The Working Mom” (US and Canada), The Honest Mum is a great resource for mothers seeking inspiration and support along their parenting journey. The blog and related social media channels reach an average of eight million people per month. It has been featured in top publications such as The Independent, ITV News, and HuffPost.
15. Centsable Momma
Having had her family income cut in half after becoming a mother, Corrie launched Centsable Momma to help other mothers make better financial decisions. The stay at home mom leaned on her background as a financial analyst, as well as her experiences with budgeting and a knack for finding deals. The website was launched in 2008, and since then has been a hotbed of money-saving tips and tricks, freebies, coupons, and deals.
Centsable Momma uses WordPress and employs a reader-friendly layout. Visitors are quickly pulled into the content as they are greeted with trending posts and top categories upon entering the website. In terms of monetization, Centsable Momma leans heavily on affiliate marketing, and is an Amazon Associate.
16. Happy Home Fairy
Happy Home Fairy is another blog with a religious spin. The website is the work of Julie Brasington, a Preschool Director, mother of three, and pastor’s wife. She shares a lot of fun and creative ideas about building a happy and organized home. Among the topics tackled by Happy Home Fairy include crafts and recipes, as well as faith-based guidelines on forging healthy marriages and becoming better parents.
A very engaging blog, Happy Home Fairy offers numerous resources to readers, including free printables and giveaways. The blog is monetized through ads and affiliate links, as well as downloadable digital products and books. Happy Home Fairy is powered by WordPress and features a light and playful aesthetic.
17. Scary Mommy
With well over 13 million monthly readers in the US alone, Scary Mommy is among the most popular mom blogs around. But it is also way more than your average mommy blog. The platform is a well-trafficked website and media company catering to the journey of motherhood, and beyond, for all kinds of mothers. The blog covers topics such as parenting, pregnancy, trying to conceive, parenting, relationships, and more.
Scary Mommy is run by a team of women and has a strong community presence, as well as a hefty social media following. For example, the website does video features on mothers coping with various societal struggles and concerns. Many of the articles on the site also address some of the social hurdles commonly faced by moms and moms-to-be.
18. Candishhh
Candishhh is a personal blog that was started in 2005 by Didi Tang, originally to share her thoughts. With the onset of motherhood, the website eventually transformed into a mom blog. The Filipino blogger and author writes on a wide variety of related topics, including breastfeeding, giving birth, food, travel, and more. At the same time, there is content that can be enjoyed by anyone, including film reviews, product reviews, restaurants, and even opinion pieces.
Candishhh is a neatly laid out website that makes it easy for visitors to get around. There is a hefty archive comprising hundreds of articles spanning nearly two decades, making the blog a helpful resource for all kinds of mothers.
19. SweetPhi
In 2011, Philia Kelnhofer combined her passions for content creation, photography, and food in launching this mom blog, which has evolved into a business backed by a small team. While much of the content focuses on practical tips related to food, meal plans, and recipes, the SweetPhi blog also addresses areas surrounding motherhood, babies, and family life.
The whole point of SweetPhi is to make life a bit easier, especially for busy moms who are often tasked with figuring out what to cook and how to make meal prep less time consuming. The blog features stunning food photography and tasteful content, which has attracted millions of readers over the years. SweetPhi has been featured in numerous publications, including Buzzfeed, Eat This, Not That, and The Today Show, to name a few.
20. Pregnant Chicken
With pregnancy being a major part of becoming a mom, this blog explores all the different aspects of preparing for a baby and parenthood. More specifically, the Pregnant Chicken blog is dedicated to being the best resource online for new and expecting mothers/parents.
The blog explores topics such as before and after pregnancy, labor and delivery, the postpartum phase, treating with a new baby, and general parenting tips. Moreover, readers are exposed to a number of resources such as a pregnancy calendar, shopping guides, and checklists. Pregnant Chicken was launched in 2010 by Amy Morrison, and has grown into a media company that reaches 900,000 readers monthly. It is backed by a small team of writers and editors. The blog receives monetization through brand partnerships and sponsorships, and has been featured in campaigns by Walmart, Canon, Amazon, and others.
21. At Home with Natalie
This website is the work of Natalie Lesnefsky and is among the more playful mom blogs around. The main idea for the blog seems to be building a community where mothers can learn from each other. At the same time, Natalie piggybacks on her experience as a wife and mother of six to share stories that are helpful and insightful. Topics covered include motherhood, DIY hacks, domestic violence, and recipes.
At Home With Natalie reaches hundreds of thousands of readers on a monthly basis and has a strong social media presence. The blog is powered by WordPress and is light and easy on the eyes. Affiliate marketing and brand collaborations are among the modes of monetization used on the website.
22. The Fashionable Housewife
The owner of this blog, Sarah-Jean Ballard, is commonly believed to be a pioneer in the fashion mom blog industry. She is not only among the first to launch this type of website, but her blog is one of the oldest that is still going strong. The Fashionable Housewife blog, founded in 2005, has actually grown into a media empire. Today, it supports millions of women and has led to a number of other offshoot websites.
As the name suggests, The Fashionable Housewife is all about giving tips and advice on how women can keep it together after becoming a wife and/or mother. Some of the topics discussed include beauty and fashion, health, marriage, recipes, and faith. Affiliate marketing and advertising are among the main drivers of monetization on this blog.
23. Story of Five
This mom blog is written by Melanie, a mother to three kids and a wife. She has combined her knowledge of photography and love of family to thought-provoking content with readers, while building an engaging community for mothers. Story of Five publishes on mom-related topics such as parenting, pregnancy, DIY, and motherhood.
The blog is quite active on social media. Its Instagram account has received mentions from People Magazine and HuffPost. It features a simple layout and is built on WordPress technology. With an audience of thousands of readers daily, Story of Five has developed into a solid business. The blog regularly collaborates with known brands.
24. Mommy Shorts
Founded by Ilana Wiles in 2009, Mommy Shorts is actually a cross between a lifestyle and mom blog. Posts on the website often focus on life in the New York City area, where Wiles is from, while incorporating topics related to mothers. These include parenting challenges, kids, pregnancy, school, and travel. Mommy Shorts also tackles many of the social justice issues of the day.
The wide-ranging topics on Mommy Shorts attract readers from various backgrounds, and not just moms. Visitors will likely appreciate the simple and logical layout of the site, which makes it easy to discover relevant content. Through the blog, Wiles hosts The Mommy Show series and shares some of her favorite things, including her own book.
25. Rage Against the Minivan
Another mom blog that takes on topical social justice issues is Rage Against the Minivan. A product of the mind of Kristen Howerton, a marriage and family therapist, the blog publishes content on topics relating to Black Lives Matter, politics, white privilege, and even religion. As it relates to moms, there are plenty of blog posts on parenting, family life, adoption, and more.
Readers like Rage Against the Minivan, not only for the quality of the content, but because the message is often delivered in a witty and humorous, yet biting tone. The blog was founded in 2006 and has reached millions of readers over the years, with features in popular publications such as The View, New York Times, and Good Morning America. In addition to sponsored posts, Rage Against the Minivan also earns revenue through affiliate marketing.
Should You Create a Mom Blog?
Creating a mom blog can bring a number of potential benefits, from exposure and self-expression to real income-earning opportunities. However, the decision to build a mom blog comes down to what topics you are passionate about and the value that you can bring to your target audience. Whatever the case, checking out the above mom blog examples can help you to make the best decision for your blogging career.