Any half-serious blogger should have a content schedule for posting. This not only makes blogging easier, but allows you to track your metrics better as well.
While we can all agree that you should be posting your content regularly, you should then be tailoring your content schedule to this data once you’ve established the times that generate you the most views, shares, and more.
As a side note: Posting regularly also improves your SEO! It’s another excellent reason to make sure your content scheduling is top-notch!
The Goal of the Post
While it would be nice if there was one singular day or time that we could guarantee would hit all of your posting goals, unfortunately that’s just wishful thinking!
When considering what time to post, bear in mind that different posting times and days will achieve different things. What exactly is your goal for this post?
Do you want more shares? Increased page views? More comments and engagement?
Knowing what your goal is will mean you can narrow down your content schedule for specific posts. Once you hit a winning formula, you can keep with this format for other posts in a similar vein.
It’s also important to bear in mind that different platforms have different optimal posting days and times. Blog posts are one thing, but social media platforms are also extremely time sensitive and algorithm-dependent.
By this point in time in your blogging journey, you should have a target audience in mind and have narrowed them down. That means you should know how old they are, where they live, and their habits and preferences.
Now you can use tools such as Google Analytics or Facebook Insights when it comes to your audience demographic.
When it comes to posting schedules, the location of your audience is going to be especially important due to timezone limitations. This will be made all the more difficult and complicated if you have an audience spanning the globe.
For an audience within the US, those in the Eastern (EST) and Central (CT) time zones represent nearly 80% of the population.
Wouldn’t it then be smart to focus on drawing that percentage of the populace in and prioritize their time zones if your primary audience is in the US?
Equally important are the daily habits of your ideal audience. Are they normally at work during the week, or are they more of the stay-at-home type? Do their jobs give them internet access or downtime?
Knowing this information will mean that when it comes to posting during the day, either your content will be read, or it won’t.
If your ideal audience are busy young professionals, then it may make more sense for you to post at the weekend when they have time to read your blog.
It will also depend on what type of content you’re posting; think business-related posts during the work week, and leisure-related posts at the weekend.
The internet can be a wild place, with plenty of competition lurking around every corner. Blogs, in particular, are extremely popular, with over 600 million worldwide and over 3 billion blog posts published every year.
That’s a lot of competition! In addition to homegrown blogs, businesses are also utilizing the blog space to share their marketing and message.
All of this competition means that you could be facing even more challenges when it comes to views, shares, and more.
While publishing during peak times can still be very helpful, you are still, essentially, a voice shouting into a bottomless pit. Knowing this can be pretty disheartening, as your blog post could be getting lost in the void.
On the other hand, publishing content during times that have less activity may mean you get more engagement, but the number of people you reach is likely to be less.
However, if you are able to generate high engagement from even a small but devout crowd, this can help your blog and post!
The best thing you can do to figure out which are the peaks and troughs when it comes to publishing activity is to investigate your competitors.
Now, while we’re not suggesting that you investigate every single blog on the market (yikes!), you should look into your direct competitors. Google Alerts or Pathmatics are both helpful tools that can alert you when your competitors publish new posts.
After a while, you should be able to see a content schedule pattern. This will enable you to adjust your posting schedule too, if necessary.
Tools like BuzzSumo can also help you analyze competitor content performance, which may be extremely helpful information to have.