If you are a new blogger, chances are that you’ve noticed that as you’ve added more images to your website, the time it takes for a page to load, has significantly increased. This is a very real problem for new bloggers. Images on your website affect page speed.
Page speed is important to users because faster pages are more efficient and provide a much better on-page user experience.
Recent studies have shown that if a page takes longer than 3 seconds to load, over a quarter of users will click away.
Page speed is also important for search engine optimization (SEO). In 2010, Google announced that page speed would be included as one of the ranking factors for their search index.
More recently, the search engine expanded the importance of the user experience by introducing Page Experience to its ranking signals. Page Experience signals aim to evaluate web pages by the quality of their user experience for real people.
Needless to say, page speed is one of the most critical factors that affects it.
Smush is a WordPress Plugin that offers many useful features relating to image compression.
Some of the Smush WordPress Plugin features include:
- Lossless Compression – Strip unused data and compress images without affecting image quality.
- Lazy Load – Defer offscreen images with the flip of a switch.
- Bulk Smush – Optimize & compress up to 50 images with one click.
- Image Resizing – Set a max width and height and large images will scale down as they are being compressed.
- Incorrect Size Image Detection – Quickly locate images that are slowing down your site.
- Directory Smush – Optimize images even if they are not located in the media library.
Smush offers both a free version of this plugin or SmushPro.