Ghost is a leader in the digital publishing and blogging space and probably one of the best alternatives to WordPress (assuming a user has some level of basic experience with website design). Perhaps most notable is Ghost’s custom features which are geared toward writers that want to build a business around digital publishing. Ghost allows users to retain control over their content, run a membership business, create a subscription newsletter, or sell digital products directly to your audience.
In this way, Ghost offers some of the more complex features required by modern members of the creator economy.
You can build your own subscription newsletter and cut out platforms like Substack or Revue, which take a cut of your revenue.
You can build a blog or website which is far more customizable than most free blogging platforms (Medium, HubPages, Steemit, etc.). This same Ghost blog or website will offer many of the customization options seen in WordPress websites. While there are far more users of WordPress than Ghost, Ghost has grown its CMS marketshare by creating a product that is in many ways simpler to run than a complex WordPress website. And even though Ghost is not a free service, it can be a cheaper option than WordPress once you factor in the cost of improved hosting and WordPress plugins that are required to have a high functioning WordPress website.