The creator economy refers to the businesses built by independent creators, from vloggers to influencers to writers, to monetize themselves, their skills, or their creations. It also encompasses the companies serving these creators, from content creation tools to analytics platforms.
More than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago. It’s become the fastest-growing type of small business, and a recent survey found that more American kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.
Despite the hype, the creator economy has some of the same flaws as the traditional workforce. This is seen in the distribution of creator earnings. While the creator economy may be empowering millions, there is a small subset of creators (~1%) who collectively earn a disproportionate amount of money.
While they may skew platform earning averages, it is useful to look at the top earning creators by platform, as a way of measuring the potential earnings in that sector of the creator economy.
This article will provide a a snapshot of the creator economy statistics on some of the most popular platforms in the creator economy: