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What Are Hex Colors?
A color hex code is a hexadecimal way to represent a color RGB format by combining three values – the amounts of red, green and blue in a particular shade of color.
These color hex codes have been an integral part of HTML for web design, and remain a key way of representing color formats digitally.
Why Are Hex Colors Important?
Think of the Coca Cola® brand. What color do you see? If you’re like most people, you see the color red. Not just any red. Coke red.
Coke spends a fortune maintaining its brand, and color is a big part of it. The Coke red is unwavering in its consistency across all of Coke’s packaging, TV ads, magazine ads, websites, digital ads and in-store merchandising.
Keeping the color right and consistent is not easy. There are thousands of designers, developers and printers working on Coke’s packaging and marketing worldwide; and there are endless varieties of mobile devices, browsers, TVs, and printing methods that carry the coke brand.
While nobody can control the variations inherent in billions of personal mobile devices and computer monitors, there are color types we use that are universal. If correctly applied, can go a long way in maintaining color consistency.
In the case of Coke, there is a specific 6 digit Hex Color Code which defines the exact shade of red that should be used in HTML design for the Web:
#F40009
Brand, Company, & Website Hex Color Codes
Below is a list of some of the most popular Hex Color Codes associated with social media platforms and digital publishing platforms.
Medium Hex Color
Medium’s pallet of colors includes a sea green, as well as a solid black and solid white.
#3CB371
Substack Hex Color
Substack’s pallet of colors includes a light orange, as well as a solid white accent.
#FFA500
LinkedIn Hex Color
LinkedIn’s pallet of colors includes a light blue, as well as a solid white accent color.
#2867B2
YouTube Hex Color
YouTube’s pallet of colors includes a distinct bright red and a solid white accent color.
#FF0000
Amazon Hex Color
Amazon’s pallet of colors includes a distinct bright orange and a solid black accent color.
#FF9900
Facebook Hex Color
Facebook’s pallet of colors includes a distinct dark blue and a solid white accent color.
#3B5998
Reddit Hex Color
Reddit’s pallet of colors includes a distinct red-tinted orange color and a solid white accent color.
#FF4500
Skype Hex Color
Skype’s pallet of colors includes a light blue color and a solid white accent color.
#00AFF0
Alphabet Hex Color
Alphabet’s pallet of colors includes a bright red color and a solid white accent color.
#ED1C24
Canva Hex Color
Canva’s pallet of colors includes a bright blue color and a solid purple accent color.
