Newsletters are making a comeback. Aside from their sweet ROI ($44 earned for every $1 spent, in case you were wondering), consumers are clicking ‘open’ more often, slowly turning their attention back to the mighty email and away from untrustworthy social media news feeds. Why? Because newsletters are safer, more convenient, and contain better content. How? By using platforms built for email newsletters.
Since the very first email newsletter was sent in December 1977, various digital platforms have come and gone, while the role of newsletters has changed dramatically. Now, with nearly 90% of all marketers using email to inform, sell and engage, and more than 1 in 3 making use of paid collaborations, now is as good a time as ever to find the email newsletter platform of choice.
These platforms come in many shapes and sizes. Some CRMs have built-in basic newsletter functionality, while others offer a rich feature set packed with every tool and extra you can imagine – for a price. But others have been created to give users the right balance between what they need and what they can use to help them perfect their email marketing strategies.
Two of these platforms do just that. Substack is a publishing engine designed to allow users to craft and distribute newsletters to either free or paying subscribers, while Revue is all about curating content that appeals to mailing lists and allows users to earn in a variety of ways.
- Founded: 2017
- Users: 1 million paid subscribers
- Known for: How easy it is to get publishing
- Popular with: Journalists, creators, and small publishers looking to offer paid newsletters
Substack is one of the internet’s most well-known newsletter publishing platforms. And for good reason. The platform offers paid and free newsletter subscriptions and standard website hosting. Joining costs nothing, creators retain ownership of their free content, and the platform only takes a cut of paid transactions.
Substack makes publishing as easy as updating a status. Users can quickly create their newsletters and post them to email or a website at the click of a button. The site’s popularity is fueled by how easy it is to learn and master the interface. Anyone can use Substack for their newsletter publications, and you’ll find writers of all kinds plying their respective trades on the platform.
By 2019, Substack had introduced an audio publishing tool, allowing users to offer paid podcasts, and in 2020, their group publishing feature was launched, allowing creators to collaborate on individual publications. The platform has recently begun testing a video player, further boosting their content creator appeal.
- Founded: 2015 (Bought by Twitter 2021)
- Users: 30,000
- Known for: Gathering subscribers from Twitter
- Popular with: Editorial newsletter publishers from all walks of life
Twitter purchased Revue in 2021. This changed the game for the platform as Revue’s users were now able to begin a newsletter and recruit subscribers directly from the social networking giant. Creators and independent writers with large Twitter followings are encouraged to kick off their newsletter efforts with Revue. The platform’s extensive integrations offer great workflow and automation options that feed followers to and from your Revue email lists.
Revue takes a much smaller percentage of paid revenues than Substack, but that doesn’t mean they’re offering anything less than their more known counterparts. Revue is suited for everyone, whether you’re an independent writer looking to introduce free email newsletters to your followers, a creator looking to launch a paid subscription or a marketing manager in need of an editorial newsletter that drives traffic to your site and generates leads.
Revue’s tools and feature sets mean that writers can curate newsletters that appeal to audiences who share similar interests while managing custom mailing lists for each subset of your niche. Monetizing your newsletter offerings is easy, and users of the platform can add additional income channels that extend beyond the typical subscription models – with sponsorship and advertising opportunities making Revue a platform for all.