Pinch of Yum was founded in 2010 by Lindsay Ostrom and her husband, Bjork Ostrom. It is a food blog that features simple, tasty, and mostly healthy recipes for everyday life. Pinch of Yum represents two of the most popular niches among Mediavine sites: Cooking and Lifestyle.
Pinch of Yum was a relatively early publisher to partner with Mediavine, and are among the best known examples of sites that monetize their blog content with Mediavine.
Pinch of Yum differentiates itself from its competitors by offering simple, tasty, and mostly healthy recipes for everyday life, as well as providing high-quality food photography and helpful tutorials on recipe creation and food blogging. They also offer courses and workshops on food photography, blogging, and recipe creation.They