Now, you may be wondering why a blogger would go to the trouble of turning their blogs into a book when they can just keep on blogging. Aside from your blog content already being written, making money with a book is a little easier than monetizing a brand-new blog – and a great way to earn extra revenue, not to mention how easy learning how to turn your blog into a book is.
To reach a new audience (even though you already have one)
Think about it. Your followers are just waiting for you to give them something to get stuck into. They already know about you, like what you produce, and are ready to buy.
While transforming your blog into a book is a fantastic opportunity to tap into a brand new market, you already have access to one that is easy to market to and very likely to read it.
To consolidate your content
Seasoned bloggers often take stock of the content they’ve produced over the years. After reviewing every (published and unpublished) post in their collection, they’re surprised to see just how much they’ve created.
Putting your content into a book is a great way to publish the best of your blogging and an effective way of tying it all together. Think of it as a ‘greatest hits’ album for your best blogs.
Because the niche is tapped dry
Sometimes, the niche you’re blogging in becomes untenable, choked up with competition, and flooded with so much content that Google has a hard time finding the best of it to rank. When this happens, you can either abandon the niche and target a different one or create something new.
If you can find a unique angle and write a book from blogs, it may be well-received by a market tired of struggling to find high-quality posts like yours. Before exiting a niche, it may be a good idea to ‘leave’ your book behind for people to use as an overview of the content you created there.
To create a new passive income stream
eBooks are a popular passive income option that delivers revenue long after publishing. Simply publish your eBook, watch the dollars roll in, and enjoy the benefits of a lucrative passive income stream that keeps on giving without you having to do much.
Because you have enough good content to do so
Most adult fiction novels run between 70,000 and 120,000 words. Considering the ideal length for a blog post is around 2,100 to 2,400 words, then you’d need somewhere in the region of 30 to 50 individual blog posts to constitute a ‘novel-length’ book.
While it’s unlikely your blogs will make for an enthralling story epic that could make it to Hollywood, if you’re sitting on that much content, you’re ready to go. And you probably won’t even need all of them, either.