Okay, so in case you don’t know what Canva is all about, here’s a quick reminder.
Canva is a graphic design platform that allows users to use basic editing tools, templates, and elements to create a variety of rich visual content, from logos to icons, posters, brochures, documents, presentations, and, more recently, videos. If you want to know more about Canva and what it can do for you, check out this comprehensive guide to the graphic design platform.
New Revenue Options
While Canva offers its design users an innovative platform to create incredible visual content, we’re here to learn about how creators can benefit from the platform as it continues to grow and evolve.
At the end of 2021, Canva reported that its community had grown to over 75 million users from almost 200 countries, pumping out more than 3.5 billion designs that year alone. As impressive as these numbers are, however, most of them are credited to people using the platform’s free version.
Canva has since been focusing heavily on getting people to sign up for its paid Canva Pro and for Teams plans, enticing users by offering ever-improved premium tools, access to high-quality library content, and more. As their Contributor program took off – where artists and design creators get paid for submitting visual content to the platform – so too is their latest partner program: Canva Contributor, where creators can now design entire, full-suite templates for purchase by users on the platform.
Canva Affiliate Program 101
The Canva Affiliate program allows partners to market the platform on their blogs, vlogs, websites, social media channels, and videos and earn while doing so. Affiliates can earn by promoting Canva through any number of means, including sharing their affiliate links via:
- Design video tutorials that promote Canva Pro
- Blog posts and articles targeted at potential Canva Pro users
- Personalized email marketing to select niche audience lists
- Social media posts focusing on design content
- Website ads and banners pitching the Canva Pro subscription
As these links drive visitors to Canva’s landing pages and increase the chances of them purchasing a Canva Pro paid subscription, cookies left for up to 30 days on their computer will know if your affiliate link played a role in getting them to purchase a subscription and, ultimately pay you a well-deserved commission.
The program uses a reputable affiliate network called Impact and offers affiliates very attractive commissions for referring users to sign up for the platform’s Canva Pro paid plan. Partners can earn a rosy 80% commission for new users signing up for an annual subscription and 15% on the monthly sign-up. That’s as much as $36 for each new Pro plan subscriber – not bad at all.
Anyone can apply to the program, and you’ll need to check a few boxes before being approved as an affiliate, like agreeing to promote Canva across your digital marketing channels and meeting their audience size requirements (which aren’t public knowledge – yet), but the program is generally ideally geared towards:
- Design influencers – with solid followings who put out engaging video posts, blogs, and articles.
- Design educators – who create and offer credible tutorials and online courses to users looking for expert design knowledge and advice.
- Content creators – boasting a substantial audience base, whether through social media channels or a high-traffic website.