First up, in figuring out how to stop other bloggers from stealing your content, you’ll need to determine if any of your blog content has been stolen already and, if so, which content has fallen victim to theft. You will also need to understand where it is being published and what the thieves are doing with it. Here are some of the steps you can take to set up an online ‘early warning and detection’ system that will alert you to any of your content being stolen or used without your permission.
Google Alerts is a great tool for setting up a warning system to notify you if your content is being used. You can set up alerts to notify you every time your website name, URL, or content is used by someone else.
Create an alert by entering a portion of your content for it to search, and it’ll let you know if a) your content is already being used and by whom or b) alert you whenever someone posts something containing the content you’ve created. Both setup processes are pretty similar to setting up a normal Google alert.
There are many free and paid plagiarism checkers which are excellent at looking for your content online. These tools use search engines to scour and match any duplicate content to the copy you entered into the text box.
Tools can tell you where this content exists and how much of your content has been used elsewhere online. Tools like Grammarly and Copyscape are excellent starting points.
Do a manual Google search
While manual searches can be labor-intensive, they’re arguably the best way for you to weed out content being used without your knowledge or permission. Google is the best place to start, and you can hunt down stolen text and images by searching for them directly.
Simply enter your text into the search bar and hit enter to hunt down instances of blog content theft. For images, it’s the same – just copy and paste them into the search bar or drag and drop for a quick reverse image search.
Audit your links to look for internal links that become external links
Running a comprehensive audit of your links will help you spot ‘link piggybackers.’ This is where someone uses a link generator to create new links for your previously internal links and create new ones that benefit them, not you. They then re-post your copied content, sometimes attributing you (though without your permission), and redirect all your links, CTAs, and other buttons to destinations that benefit them.
Imagine all your affiliate links and internal hyperlinks going to someone else when they’ve done nothing to earn them. Checking your links as a part of your blog website audit will help you catch them. Can you see now why understanding how to stop other bloggers from stealing your content is so important?
Hire a spook
If you don’t have the time to identify your stolen content, you can bring in some muscle to handle the hunting for you. There are many search experts and security specialists willing to freelance, acting as ‘content trackers.’
These professionals are exceptional at identifying stolen content, using specialized tools and their expertise to monitor things. They usually don’t come cheap, though.