These topics are wide-ranging and can cover countless sub-categories. Many overlap with ‘non-YMYL’ topics, making it even tougher to determine if yours should be classified as such. Here’s a list of the most common topics Google sees as YMYL content.
This can be anything from providing market updates to publishing a detailed guide on investing for retirement during your adult life. Financial information-related topics are considered YMYL content because, while most people can use this information to make an informed decision, some may literally ‘take it to the bank.’
This can lead to big losses for the reader if they make the wrong decision due to inaccurate content. If the writer of the content is misinformed, inexperienced, or just plain wrong, this can have disastrous financial consequences for the reader.
Shopping & Product Reviews
When it comes to making purchasing decisions, almost everyone today relies on the information they see online. And while the majority of these purchases are smaller in nature, those ‘big ticket’ items can leave people out of pocket and, in some cases, broke.
From buying a house to purchasing a car, a business, or anything seen as very expensive or beyond someone’s financial means, the content related to high-value shopping is both common and a prime example of how YMYL content affects SEO.
Health & Medical
While the only genuinely trustworthy source of medical information is a qualified doctor, the internet is notorious for offering an endless stream of home remedies, treatments, cures, and medical fixes, most of which do not work. Providing incorrect or inaccurate medical information and health advice can have serious consequences.
There is a fine line between health and fitness topics that cover general diet and exercise advice and legitimate medical treatments and healthcare information. Google is looking for content that has been created by qualified medical experts or which has been reviewed and endorsed by them.
News & Current Events
In the age of misinformation, fake news and false stories can lead to panic, fear, and social disruption. Google is working hard to find ways to prevent the spread of nefarious stories and reports created to mislead readers.
Content that covers developing stories or which can be seen as a current information source that, if incorrect, can hurt people, falls into the YMYL content category. This can include local and international political events, economic news, civil happenings, and anything that can cause people to react to the stories they’re reading.
Law, Civil Society & Government
Most government agencies, departments, and organizations have their own websites publishing approved and accurate content. The same goes for law firms and civil establishments. Any content that addresses the law, government policies, and civil or wider social concerns are considered YMYL content – and for good reason.
People searching for legal advice or information around serious civil issues likely require the most accurate and trustworthy content available to help them. Any incorrect, vague, or misleading content can leave them in big trouble.
Safety & Security
Personal safety is a rising concern among people around the world. From how to protect your family to workplace health and safety, emergency procedures, and even safe travel, content dealing with personal safety and group security fall into the YMYL content category.
Whether it’s advice on what to do in a disaster or tips on how to act in an emergency situation, understanding what is YMYL content as an important source of information that can literally save lives matters.