Best Fashion Blog Examples
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Most people have an interest in fashion information at one point or another. Whether it is getting an idea of what kind of clothing items are trending or figuring out which articles of clothing and shoes look good together, there is always a high volume of search on the topic. The presence of millions of fashion related websites is one indicator of people’s obsession with fashion. And fashion blogs are among the most popular outlets in this regard.
Fashion blogging is more than 20 years old, and with the global fashion industry now valued at around $1.7 trillion, this kind of content marketing is only getting bigger. But success as a fashion blogger depends on how creative you can be in making sure your content stands out from among the sea of competing blogs out there.
How do you do that? A good start is to have a look at some of the top websites in the category, so you can see what works. As the title suggests, this article is all about showcasing some of the best fashion blogs around. First, though, let’s clear up exactly what a fashion blog is.
What is a Fashion Blog?
A fashion blog is a website that publishes updates on fashion, style, beauty, and lifestyle topics. They aim to answer the burning questions people tend to have about what to wear and how to dress fashionably. These blogs also tend to showcase trendy street looks, beauty tips and hacks, as well as insights into the wider fashion industry. Also, many fashion blogs publish content that may fall in the related subject areas of:
As a niche, fashion blogging is one of the most lucrative categories, with many of the writers being able to earn a full-time salary from just their writing.
Benefits of Starting a Fashion Blog
There are many benefits to starting a fashion blog. Not only do you get to show off your unique style and help people figure out their own fashion preferences, there is a real possibility of making money. Top fashion bloggers tend to monetize their websites in one or more of the following ways:
- Brand collaborations
- Display advertising
- Affiliate marketing
- Online stores
- E-books and courses
How to Start a Lifestyle Blog
Setting up a fashion blog is pretty much like launching any other blogging website. You first need to pick a niche and create a suitable name for your blog. In addition, you should narrow down your target audience and figure out what writing style and voice would be best to communicate with them in.
Once you have that down, you can go ahead with the technical requirements – securing a domain name, hosting provider, and content management system. WordPress is easily the most popular choice, accounting for 43% of all websites currently in operation. In fact, the vast majority of fashion blogs that are featured below are built with WordPress.
Best Fashion Blog Examples
Now that you have a good idea of what a fashion blog is, it is time to look at examples that you may want to emulate. These fashion blogs were chosen based on the quality of their content, as well as the impact they have had on audiences.
1. The Chriselle Factor
Launched in 2011, The Chriselle Factor is run by Chriselle Lim, a fashion stylist, influencer, and beauty blogger. The blog features everything fashion, as well as content surrounding beauty, lifestyle, motherhood, and travel. The Chriselle Factor tends to focus on luxury and high-end brands, making it a must-read for people who are interested in the trends and styles of that market segment.
In addition to the blog, Lim also runs a successful YouTube channel that offers fashion and beauty tips. With over 700,000 subscribers, the blogger is considered one of the leading fashion experts on the video platform. Like most blogs around, The Chriselle Factor was built with WordPress. The website is monetized through various brand partnerships, but Lim also has several companies and brands that are related to the blog.
2. Girl With Curves
Girl With Curves was set up in 2011 to tackle the common fashion industry stereotype of portraying all women as model thin beings. The blog was founded by Tanesha Awasthi to provide a more inclusive online space that encouraged women to feel beautiful, regardless of size or shape. The content covered includes fashion trends, style tips, parenting, wellness, and beauty advice.
Since launch, Girl With Curves has grown in leaps and bounds and currently reaches an audience of 1.5 million women. It has received features in a number of major publications to include Glamour, InStyle, and Marie Claire. The popularity of the blog has also led to a fashion collection and other opportunities. The Girl With Curves blog is built on WordPress.
3. The Blonde Salad
Chiara Ferragni, founder of The Blonde Salad, is on record as one of the most influential creators of her generation in the fashion industry. She is also one of the highest paid bloggers, with the blog reportedly bringing in millions of dollars each year. In fact, The Blonde Salad remains one of the most well-known fashion blogs in the world.
The brand not only has a huge following on several social media platforms, but has managed to land collaborations with major companies such as Hugo Boss, Rolls Royce, Chanel, Yves Saint Laurent, among others. Ferragni, who hails from Italy, started The Blonde Salad in 2009 as a way to share her personal style and fashion tips. In a short space of time, the website became a major source of fashion trends and recommendations, racking up over 800,000 unique visitors per month.
The blog currently publishes material surrounding fashion, beauty, and lifestyle, as well as updates on calendar fashion shows and events. Published in both English and Italian language, The Blonde Salad is a glossy blog, with stunning fashion photography boosting the quality of the content.
4. The Fashion Guitar
The Fashion Guitar is a stylish fashion blog that was founded by Charlotte Groeneveld in the year 2010. The New Yorker, who hails from The Netherlands, worked with a number of other fashion blogs before deciding to start her own. From the get-go, she set her blog apart by focusing on minimalist fashion and effortless, chic style.
The fashion content on The Fashion Guitar is complemented by stories surrounding beauty and travel. As a mother, Groeneveld’s posts also cater to moms who want to learn how to stay fashionable without trying too hard. The Fashion Guitar has received numerous features and highlights over the years, including in Elle Magazine, Vogue, and W Magazine. In addition to brand collaborations, the blog is monetized through ads.
5. Gary Pepper Girl
Through the Gary Pepper Girl fashion blog, founder Nicole Warne has been able to build a successful career in the fashion industry. From winning a slew of fashion and business awards to collaborating with a number of luxury brands, the Australian native has pretty much done it all since launching Gary Pepper Girl. She has even made the Forbes ‘30 Under 30’ List on several occasions.
The blog itself features a balanced mix of high-end and affordable fashion via its online store. This is accompanied by stories covering personal fashion, beauty, travel and lifestyle content. The stories are replete with stunning photography and a unique perspective on fashion, resulting in the website attracting an audience of over two million readers worldwide. Gary Pepper Girl uses WordPress architecture and features a simple but classic design aesthetic.
6. Egg Canvas
Described as a “visual journal,” Egg Canvas was created by Erica Choi, a creative director, aesthetician, and content marketer who is based in New York City. The blog’s name is linked to her childhood Korean name and was founded in 2014 after Choi’s Instagram account began to receive strong attention from followers who were drawn to her sense of style. Egg Canvas quickly became a favorite among readers looking for fashion, beauty, lifestyle, and travel tips.
Egg Canvas has seen mentions and collaborations with many brands in the fashion industry, including Buzzfeed, Vera Wang, and Forbes. With Choi also having photography among her skills, the blog is filled with standout photos to carry off the written content. The aesthetic of Egg Canvas is one of classic simplicity and makes it easy to find content. The Squarespace-powered website is monetized through affiliate marketing, as well as sponsorships and partnerships.
7. What My Boyfriend Wore
Looking at the name of this blog, most people would be driven to assume that it is another fashion blog penned by a woman. However, the opposite is true – although it came about as a result of the author’s former girlfriend posting photos of his outfits on Instagram. The response on Instagram led to Sergio Ines launching the What My Boyfriend Wore blog, which has helped to fill a void due to a lack of credible content on men’s fashion.
The WordPress-powered blog publishes useful how-to articles, tips, and advice on men’s fashion, style, and a bit of travel. Readers can expect to learn things like how to wear a suit, pairings that go well together, shopping tips, and more. What My Boyfriend Wore is active on social media and has collaborated with a number of notable brands.
8. The Daileigh
Founded by Ashleigh Hutchinson, The Daileigh is all about helping women of various body types and sizes discover their own personal style and feel comfortable in the outfits they choose. The content tends to target the so-called “regular” woman who may want to know how to look good and feel confident in whatever environment they might be involved in.
The Daileigh publishes various how-to articles that are directed toward specific age groups, especially those who are 30 and up. As a result, the blog claims that most of its readership are between 40 and retirement age. A number of e-books that are marketed through the blog provide a source of monetization. The Daileigh is built on Squarespace technology.
9. Cupcakes and Cashmere
Cupcakes and Cashmere publishes a rich mix of fashion, decor, beauty, and lifestyle content, in addition to tips on travel, food, and the simple pleasures of life. The blog was founded by Emily Schuman back in 2008 and has grown into a media empire that includes a budding clothing line and several bestselling books. In addition, the website has seen collaborations with a number of renowned fashion brands, including Nordstrom, Revolve, and Neiman Marcus, to name a few.
Designed with a magazine layout, Cupcakes and Cream has a bit of gloss and is filled with stunning photography. The brand has a growing social media following and reaches over 100,000 people per month.
Blair Eadie, a fashion blogger, influencer, and strategist founded the Atlantic-Pacific fashion blog back in 2010. Since then, the website has led to dozens of ventures and collaborations with high-end companies and luxury brands. At the same time, the blog has become a popular destination for trendy looks and statement pieces that represent Eadie’s perfecting of the east-coast-meets-west-coast style.
Atlantic-Pacific has become popular for its bold and colorful fashion imagery, eye-catching accessories, and high-quality content. The blog has spawned a huge following on social media, with almost two million followers on Instagram alone. The website uses WordPress and has a clean, flowing aesthetic that is consistent with the brand’s identity.
11. Sincerely Jules
Julie Sariñana started this blog in 2009. She initially launched it as a way to show off her looks and outfits, in addition to sharing style tips, updates on her travels, and favorite products. The growing popularity of the website meant that Sincerely Jules soon became one of the most well-trafficked online spots for content surrounding fashion, beauty, home, and lifestyle topics.
The blog features a tasteful and laid-back, California-cool style that pulls in readers with high-quality images and catchy headlines. It is little wonder that Sincerely Jules reaches millions of readers per month and has led to almost eight million followers on Instagram. The blog receives monetization through numerous collaborations with popular fashion brands and an associated online store.
12. The Budget Babe
While many of the top fashion blogs tend to concern themselves with luxury, high-end brands, The Budget Babe trends towards the middle ground. Founded by Dianna Baros in 2007, the blog is all about affordable fashion and helping readers find the most stylish daily bargains from some of the biggest retailers. In other words, The Budget Babe focuses on finding “high-end looks for less.”
Some of the main categories on The Budget Babe include celebrity styles and looks for less, but Baros also shares updates on what she’s wearing and how readers can achieve the same. The blog is monetized through affiliate links and partnerships with retailers such as Amazon, Walmart, and others.
13. Harper & Harley
Harper & Harley is the work of Australian blogger, Sara Crampton. She founded the blog in 2008 and set about promoting the minimalist wardrobe style. This “less is more” theme permeates the design of the blog, as well as the majority of the content, making the website a go-to resource for people who are after that aesthetic. Topics covered include fashion, lifestyle, travel, health, and pregnancy.
Harper & Harley attracts readers from all over the globe, and its influence has not gone unnoticed. Through its immense reach, Crampton has been able to collaborate with a number of leading brands, including Gucci, Estee Lauder, and L’Oreal. She has even appeared in the reality show Fashion Bloggers. Harper & Harley earns revenue from a variety of brand partnerships, among other avenues.
14. The Sartorialist
The Sartorialist was launched in 2005 by Scott Schuman and is one of the few fashion blogs that is run by a man. The blog has attracted a worldwide audience by showcasing street styles and fashion updates from around the world.
With Schuman being a former fashion industry professional and photographer of great repute, the blog is filled with stunning images, including photos of real people on the street, dressed in unique and stylish outfits. In fact, Schuman has received much praise over the years for the use of photographs that are beautifully composed while capturing the essence of a particular moment or place. The Sartorialist has partnered in numerous media campaigns, as well as received features in popular publications such as GQ, Vogue, and Burberry.
15. Fashion Bomb Daily
According to the About page of this website, Fashion Bomb Daily is a popular online publication that provides “daily doses of chic to savvy stylistas.” The blog regularly reports on the latest trends and styles, interspersed with fashion and news stories, exclusive editorials, reviews, celebrity looks (for less), spotlights, and wardrobe advice, among other topics.
In addition, Fashion Bomb Daily publishes interviews with designers and celebrities, as well as daily outfit ideas and beauty tips. Staffed by a team of professionals, including Sulmers, the blog also serves as a platform that highlights emerging designers, on top of promoting diversity and inclusivity in the fashion industry. Fashion Bomb Daily runs on WordPress and is monetized through ads and sponsorships, among other avenues.
16. Sea of Shoes
This fashion blog was created by Jane Aldridge, a Texas-based fashion influencer, who is noted for her taste in vintage fashion and often over-the-top shoes. The brand was launched in 2007 and saw Aldridge becoming a popular source of content as it relates to style blogging. Sea of Shoes features her unique and eclectic personal style, as well as her love for vintage clothing and accessories. The blog also doubles as a showcase of Aldridge’s unique shoe collection, which is regarded as one of the largest in the world.
In addition to fashion content, Sea of Shoes also publishes stories in the categories of wellness, lifestyle, and beauty. The blog, which uses WordPress, has received many features in popular publications. Partnerships and collaborations with brands such as Gucci, Tory Burch, and Marc Jacobs are among its monetization methods.
17. My Fash Diary
Founded in 2009, My Fash Diary is believed to be the first blog of its kind to be based in the United Arab Emirates. It was created by Tala Samman, who was born in Chicago, but grew up in Dubai. According to Samman, the blog is a celebration of her personal style, merged into her love for fashion, beauty, and travel. The posts range from what’s trending, Samman’s favorite things to wear, and the lowdown in Dubai or other cities she might be visiting.
My Fash Diary embodies casual elegance and features eye-catching photos that appropriately complement the written content. The blog has been nominated for numerous awards and has led to plenty of collaborations with top brands such as Tom Ford and Net-A-Porter. Features in major publications such as Harper’s Bazaar, Marie Claire, and The Guardian add to the pedigree of My Fash Diary.
18. Advanced style
This is a fashion blog with a difference. While most websites of its kind tend to focus on the younger generation, Advanced Style celebrates older folks and their unique sense of style. It was created in 2008 by Ari Seth Cohen who, as a photographer, began taking pictures of stylish older women whom he met on the streets of New York City. The blog content includes interviews with his subjects, as well as photos of their outfits and accessories.
The impact of Advanced Style is such that it has been credited with helping to create a more inclusive fashion industry where showcasing older models is concerned. The blog has led to successful books by Cohen, as well as numerous campaigns and partnerships with brands such as Coach, Karen Walker, and Vogue Australia. Powered by WordPress, Advanced Style features a clean aesthetic, with posts accentuated with high-quality photographs.
19. Wendy’s Lookbook
Wendy Nguyen is a popular fashion blogger whose blog, Wendy’s Lookbook, is read by millions of people each year. The Los Angeles-based fashion influencer started her career with a YouTube video in 2011, which has since amassed over 45 million views. Wendy’s Lookbook features Nguyen’s personal style, as well as outfit ideas, travel, and beauty tips.
Nguyen also uses the blog as a platform to share her love for food and her involvements in various social programs. The blog has a tasteful and elegant aesthetic with a magazine style layout. It has a strong social media following, with over 1.4 million followers on Instagram, and leverages brand partnerships for monetization.
20. One Dapper Street
Marcel Floruss’ passion for fashion and shopping led him to New York City. After realizing there was a deficiency in quality advice for men as it relates to fashion and style, the German native decided to launch One Dapper Street. The blog is one of the few that caters exclusively to men, and is concerned with showcasing what it means to look dapper and street-ready.
With Floruss also being good with the camera, One Dapper Street is awash with many beautiful shots that highlight what it means to be a well-dressed man. Over time, the blog has amassed a strong online following, reaching hundreds of thousands of readers per month and attracting more than half a million followers on Instagram. Built with WordPress, the blog features a simple navigation. It is mainly monetized through brand partnerships and sponsorships.
21. In The Fro
In the Frow (short for f-ront row), is considered one of the most influential fashion blogs coming out of the UK. The website was founded in 2012 by Victoria Magrath, who also happens to have a PhD in fashion. The blog serves up a sumptuous assortment of fashion and style tips, including guides on what to wear and makeup best practices. There are also plenty of articles on the topics of lifestyle and travel.
In the Frow has won numerous awards, including Best UK Fashion Blog multiple times. A following of over three million has also led to the blog landing plenty of collaborations with premium brands such as Bvlgari, Dyson, and L’Oreal Paris. Other opportunities that have arisen include Magrath launching her own fashion line, along with a bestselling book. She has also been heavily involved with charities and other causes, in tandem with the blog’s growing reach.
22. Glamour and Gains
Starting life as a fitness blog, Glamour and Gains has evolved to become a prominent voice in luxury lifestyle and fashion. Founded by Eve Dawes, a former pageant queen and WBFF fitness professional, the blog focuses on the topics of luxury fashion, cruelty-free beauty products, travel, wellness, and fitness. The content includes trends from the runway, shopping guides, high-demand picks, lookbooks, and more.
Glamour and Gains, although not among the oldest fashion blogs around, has been steadily gaining traction with readers. The addition of product reviews and interviews with beauty experts via a related podcast have been well-received by readers. Through the blog, Dawes has also been able to promote her own luxury, cruelty-free beauty line of products.
23. Grasie Mercedez
Although making a name for herself as a renowned actress, filmmaker, and writer, Grasie Mercedes-Garcia has also been a fashion blogger for over 10 years. The Afro-Latina creator uses her self-titled website as somewhat of a showcase of her personal style and experience in the film industry, but also shares a healthy dose of fashion, health, beauty, lifestyle, and travel updates via the blog section.
The stories on the blog are highly visual, often featuring updates from Grasie’s life, with many of the shots showing off trendy pieces and favorites from her wardrobe. Her work has led to collaborations with a number of popular fashion brands, including Adidas, Reebok, Revlon, and Tiffany. The Grasie Mercedes blog runs on WordPress and receives monetization through sponsorships and partnerships with a number of brands.
24. The Cut
The Cut is a popular online magazine that is linked to New York Magazine, which is owned by Vox Media. The digital publication was initially launched in 2008 to capture the New York fashion scene. It was revamped in 2012 to straddle broader topics concerning women and their interactions with modern society. After another re-brand in 2017, The Cut has cemented itself as a leading digital publication, not just on fashion and style but also news stories and trending topics such as politics, sex, feminism, relationships, money, mental health, and more.
The Cut regularly features celebrities and popular figures in its stories. The blog has also won numerous awards as part of the New York Magazine footprint. Readers can access a premium version of the website through a paid subscription.
25. We Wore What
Featuring a mix of fashion, lifestyle, and travel content, We Wore What is among the most popular fashion blogs on the internet. Founder, Danielle Bernstein, has 10+ years of experience in the fashion industry and has made the Forbes’ ‘30 Under 30’ List. She leads a team of fashionable women who run the blog, social media offshoots, and other business interests.
We Wore What attracts more than two million followers, offering content on the latest lifestyle and fashion trends. The New York-based blog also covers popular fashion events such as New York Fashion Week and has a vast complement of fashion photography. Built with WordPress, the website features a sleek layout. In addition to brand partnerships, the blog is also monetized through the We Wore What online store.
Takeaways From the Best Fashion Blog Examples
If you are looking to launch a blog but not sure what avenue to pursue, fashion blogging might just be the way to go. This is especially true if you are already interested in always looking your best and don’t mind helping people with getting dressed up for whatever occasion. Knowing what type of content to put out and the unique needs of your target readers is also essential, as is demonstrated in the successful blogs on our list.