Mediavine
Review
Mediavine is a full service advertising management network, which helps content creators build sustainable businesses. Launched in 2004, Mediavine has established its brand as a leading player in the display advertising industry. Not only is Mediavine a Google Certified Publishing Partner, but it is constantly developing new advertising technologies that it tests intensively before rolling them out to clients. Currently, Mediavine works with over 9,000 publishers and reaches over 125 million customers.
Mediavine Application Overview
Learn how to apply to become a Mediavine publisher, based on my own recent experience getting accepted.
Mediavine Articles
Read our collection of articles covering Mediavine topics such as RPMs, Mediavine Pro, application requirements, and much more!
Blogging Guide Newsletter
Sign up for our newsletter for the latest tips, tricks, and news related to ad platforms like Mediavine.
- Ease of Monetization
- RPMs / Earnings
- Quality of Advertisements
- Publisher Tools
- Publisher Support
Platform Details
Name: Mediavine
Date Founded: 2004
Website: mediavine.com
Mediavine was created in 2004 by Eric Hochberger, Amber Bracegirdle, Matt Richenthal, and Stephen Marsi. Mediavine is a full service advertising management network, which helps content creators build sustainable businesses. Mediavine is consistently named one of the top 20 Internet Giants shaping the future of the web. Despite this, Mediavine remains privately owned and its commitment to individual publishers is perhaps what it is known best for.
Medium FAQs
This section contains answers to some of the most frequently asked questions about Mediavine.
Who created / owns Mediavine?
Mediavine is unique in that they are still owned by the same founders who started the company all those years ago.
Eric Hochberger, Matt Richenthal, Stephen Marsi, and Amber Bracegirdle founded Mediavine in 2004. The company now has more than 50 employees. Mediavine has also been an Internet publisher since 2004. Mediavine owns and operates The Hollywood Gossip, TV Fanatic and Food Fanatic, and is a Google Certified Publishing Partner.
Is Mediavine exclusively for food bloggers?
Mediavine used to be more geared toward food bloggers. And food bloggers are still one of the largest niches represented among Mediavine publishers.
However, Mediavine has since determined that highly-viewable ad space on travel, arts and crafts, parenting blogs and other genres is just valuable and sought-after as in the food and drink space.
As a result, they have expanded thier portfolio to become the largest and most diverse exclusive digital advertising offerings in the market today.
What is the average Mediavine RPM?
Mediavine does not publicly publish RPMs of its publishers, but you can get a sense of what niches generally perform well in terms of RPM in this article here.
What happened to the 25,000 session requirement?
In June of 2020, Mediavine changed its session requirements, raising the last 30 days session minimum from 25,000 to 50,000 sessions. Sites already accepted with less sessions were grandfathered in, but for any new appplicants, 50,000 sessions is the firm requirement.
Can I reapply to Mediavine if I was previously rejected?
Yes! Mediavine does allow you to re-apply if you are rejected.
Does Mediavine work with WordPress?
Yes, Mediavine works extremely well with sites using WordPress as their CMS. Mediavine even has its own WordPress plugin, Mediavine Control Panel, which allows publishers to seamlessly integrate Mediavine into their WordPress website and keep updated automatically on the latest changes and features added to Mediavine.
Is WordPress required to run Mediavine?
Mediavine supports various CMS platforms, such as WordPress, Blogger, Squarespace, Wix, and more. That said, it works extremely well with WordPress and this is the CMS used by the majority of Mediavine publishers.
Mediavine Potential Earnings
One of the reasons writers love publishing on Mediavine is that, once accepted as a publisher, Mediavine publishers are paid some of the highest RPMs across the display advertising industry.
How much can bloggers actually earn as a Mediavine publisher?
While Mediavine itself does not publish the earnings of all its publishers, many Mediavine publishers choose to share their earnings.
This includes Blogging Guide (the site you are reading). I’ve written about my experience getting approved for Mediavine and shared screenshots of my own Mediavine RPMs.
The images below are screenshots collected from other Mediavine publishers who have publicly blogged about their earnings with Mediavine. While it is hard to know how representative this sample is compared to the larger pool of Mediavine publishers, the earnings and RPMs all are consistent with my own personal experiences (and I believe they are accurate/real).
Sources
Finsavvy Panda, Adam Enfroy, Let’s Reach Success, One More Cup of Coffee, This Online World, Simply Hatch, Start a Blog for Profit, Passive Income Unlocked, Monica Lent, Tried and True Mom Jobs, Fork in the Road, Earning Financial Freedom, Money Dot Calm, Start a Blog for Profit, QTopTens, The Keele Deal, Prosmartentrepreneur, Helping Hand Affiliate, Blogging Done Right, Insider Growth, Gathering Dreams, Frank Nez
My Mediavine Case Studies
If you want to see detailed examples of my own Mediavine earnings from my various sites, be sure to check out my Mediavine case studies and income reports!
Mediavine Pros and Cons
Mediavine Pros
Mediavine is one of the most popular ad networks for bloggers on the Internet. And when you stop and evaluate Mediavine and what it offers as a platform, it is easy to see why.
Higher revenue potential. Most reviews covering Mediavine vs AdSense comparisons are quick to point out that the former offers significantly higher rpm. Whereas top earners with AdSense appear to have to average at least 100,000 views per month, many publishers have shown evidence where their earnings doubled or even tripled with similar numbers on Mediavine. This was my own experience after getting accepted to Mediavine.
Superior account management. With most display advertising networks, including AdSense, all transactions are handled by automated systems and artificial intelligence. This is not the case with Mediavine. For starters, customers are assigned human account managers who will help with optimizing your campaigns and website to boost rpm.
Ongoing Support. Instead of just a forum or documentation, Mediavine helps users get answers to their questions by way of a vibrant, private Facebook group. This community is made up of experienced bloggers and content creators who have deep knowledge of how to get the best out of advertising with Mediavine.
Better ad experience. Another plus of getting on board with Mediavine is that they try to deliver the best ad experience, so website visitors are not negatively impacted. To begin with, they use lazy loading technology to ensure ads do not slow down the user’s website. In addition, ads are strategically inserted, so that viewers have a good chance of enjoying the content they are interested in, without being impeded by annoying popups, for instance.
Access to exclusive Facebook group. This may sound like a small benefit, but Mediavine offers all publishers access to its exclusive Facebook group. This group is one of the single most valuable forums and is always a great way to connect with other successful bloggers.
Mediavine Cons
While Mediavine is an amazing ad network, there are a few drawbacks when comparing it to other ad networks. Not all of these limitations are unique to Mediavine specifically, but they are still worth mentioning.
High traffic requirement / stringent standards. As of 2020, publishers who want to work with Mediavine must record a minimum of 50,000 sessions per month, in addition to being AdSense approved. This is a huge deterrent for blogs and small businesses that have small niche audiences or are just not yet attracting that level of traffic.
Exclusivity agreement. Unlike AdSense, which allows publishers to place ads with other networks, Mediavine demands exclusivity. You can’t have ads placed by any other network once you have decided to get in bed with Mediavine.
Useful Mediavine Articles
Similar Platforms
If you enjoyed learning more about Mediavine, here are some other display ad networks and related guides that you may enjoy:
