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  • Ease of Monetization
  • Platform Stability
  • Integration with Self-Hosted Blog
  • Publishing Tools
  • Writer Support

Platform Details

Name: Medium
Date Founded: August 2012

Medium was created by Ev Williams in August 2012. Williams coined the term “blogger” and was instrumental in the popularization of the term “blog”. In many ways, Medium is the natural extension of Williams’ previous companies, Blogger and Twitter. Medium makes writing and publishing content of all lengths incredibly simple.

Medium M Icon Black
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Million Monthly Readers


Minimalist layout

Optimized for mobile

Large built-in audience

No website design required

SEO friendly


Risk of platform failure

Inability to customize article format


Articles can't be monetized with ads


Writers can't natively build exportable email list

Hard for new writers to develop a following

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Million Monthly Users

Domain Authority

years in business

in global website rankings