Another one of my goals for 2023 was to massively increase my total monthly content production.
In 2022, I published between 20-50 posts per month. These posts were split across all my 5 main money making sites.
I also did a few extra posts in November and December to help jump start my new series of niche sites (about 35 total).
In 2023, I set a goal of more than doubling my content production.
January was the first month of actually implementing this strategy. And I managed to exceed 140 posts! While this was great, it was not sustainable. So I knew February would be lower.
In total, across all my sites, I published 97 articles in February 2023!
In addition to my small army of writers (5 freelancers), I personally wrote a sizeable chunk of this content.
And while these articles vary in length, the average post was around 2200 words!
While not nearly as much as I did the previous month, it is a far more sustainable level. Still, 97 posts works out to nearly 3 posts per day, 7 days per week! So, I’m still trying to do a bit less.
Going forward, my goal is to average 2 posts per day, or roughly 60 posts per month.
Pausing new content creation for Niche Site 1 will definitely help by saving me time, money, and mental bandwidth.
As for Niche Site 2, this site covers content from a much larger niche and is a topic that interests me personally quite a bit. So the goal is to hit at least 100 posts by the end of April.
It’s definitely still a gamble as I am taking money/time away from my 5 main sites, but this site is the type of project that, if properly monetized, I could see myself working on for a few years but not so attached that I wouldn’t be opposed to eventually selling it.
But the first priority remains getting the site to 50,000 sessions for Mediavine or 100,000 pageviews for AdThrive. I don’t plan on adding any display ads (and only a very small amount of affiliate marketing), until I reach these thresholds.
This will give the site the best chance to reach optimal monetization quickly.
However, the obvious downside of this strategy is that I’ll have little to no money coming in, until I can get accepted into an ad network.
I was hoping to get one of my niche sites into a display ad network by the end of the year, but this is still an extremely ambitious goal.
Although this goal seemed like a long-shot, Niche Site 2 has given me a glimmer of hope that this may be possible. We will have to see how the rest of 2023 plays out!