One of the less obvious, but crucial, reasons I bought this site was the optionality it gave me with monetizing future sites in my portfolio.
As many of you know, I monetize my display ad sites almost exclusively using Mediavine.
And while I love Mediavine, I was excited to test their main competitor, Raptive at the same time for a better comparison.
More important though is the lower traffic requirements for additional sites added to Raptive. As explained in the diagram below, once you have a site in Mediavine or Raptive, you can potentially onboard subscequent sites at lower traffic thresholds.